A forum member on Brad Geddes’ Certified Knowledge site shared this gem the other day, and I thought our blog readers would love it. It’s worth taking a couple of minutes to watch it with sound enabled: I thought this was a fantastic example of how brands can use Adwords to drive awareness and customer engagement. The “M&M trail” (a term coined by my friend Karl at Conversion Rate Experts ) they left for users to go from search-to-search is a phenomenal way to drive user behaviour.
Originally posted here:
A Brilliant Use of Adwords For Branding
