After reading Mark Ballard’s post on the Rimm Kaufman blog about the possibilities with Google’s new “Enhanced CPC” feature I was intrigued. Google claims that Enhanced CPC can be a nice bridge between manual bidding and full-blown Conversion Optimizer (a campaign setting that allows Google to show your ads when and where Google thinks you’re most likely to get a conversion). Enhanced CPC doesn’t take into account the CPA or cost-per-conversion you’re looking to achieve like Conversion Optimizer does, rather it automatically adjusts your Max CPC bid, auction-by-auction (+/- 30% of your Max CPC bid), depending on whether Google’s algorithm for Enhanced CPC thinks you’re most likely to get a conversion
Read the original here:
Adwords ‘Enhanced CPC’ Split Test Results
Popularity: unranked [?]
