As Google methodically picks off the reports in the Adwords Report Center, moving reporting to an ad-hoc model in the main campaign UI, some interesting little tricks are popping up. In the past, if you tried to keep track of how much traffic Google is actually sending you compared to how much is truly available , you ran a campaign report and checked the box for “Impression Share”. Now, that feature is gone from the Report Center, but with the new changes, you can tack it right to your campaign list columns: Now you’ll be able to view your Impression Share in real time right from the campaigns overview screen: Pretty Handy!!
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Add Impression Share Data to Your Campaign Dashboard
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Ever thought it would be nice if Google sent you a ping if your top keywords suddenly saw their Quality Scores tank?
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How to Setup Custom Adwords Quality Score Alerts
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Test Post
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PPC used to pretty simple. You just signed up, selected a keyword terms – probably used your SEO keyword list – put in a few bids, and hit go.
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High Level Marketing Skills For PPC
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The Google AdWords Blog announced they are taking the new keyword tool out of beta. It was only a matter of time until Google phased out the old keyword tool in favor of the “new” keyword tool – in beta since September of 2009.
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Google To Drop Old Keyword Research Tool By End Of August
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The Google content network has huge reach. It’s also a lot cheaper than advertising on the search network, yet the conversion rates can be much the same .
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Mastering The Google Content Network
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Google released their latest addition to the bidding features family – Enhanced CPC . It’s been in beta since March, but Enhanced CPC officially launched yesterday, August 16th. The premise of the tool, much like Conversion Optimizer, is to “boost your ROI with an easy to use, automated bidding tool.” Enhanced CPC will automatically adjust your max CPC bid based on the likelihood your ad will convert
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Google Launches Enhanced CPC
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If you’ve been following GARE since the beginning, you know that the very first thing GARE ever did was add additional dimensions to the segment (now dimension) drop-down and make these available for nearly every report. As time moved on, more and more segments were added, and the list began to get rather long and unwieldy.
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GARE: Updated Google Analytics Dimensions Drop-down
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Shortly after going pink, Google has now decided to extend AdWords by placing their comparison ads below the AdWords ads. so if you search for [credit cards] in the UK there are now 4 ads above the organic search results. Thanks to Chris Angus for the screenshot.
The rest is here:
Google AdWords 4th Ad Slot Above Organic Search Results
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As recently mentioned in Search Engine Land , Google has decided to move permanently to a new background color for their sponsored ads. When sampled, this color came up in Photoshop as #fbf0fa.
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fbf0fa – Now You See It…Or Maybe Not
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