The integration of the Search Query Report directly into the Keywords tab of your Search campaigns makes it super-easy to see if your keywords or match types are picking up non-converting or irrelevant searches that should really be added as negatives at an adgroup level at least, or at a campaign level if they’re “way out there”. It should be noted that the search queries (even in the new UI option) can take a couple of days to fully populate with results, so it’s best to look a decently-sized block of time to make sure the data is valid
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Add New Negative Keywords & Placements On the Fly
Popularity: 9% [?]
The Google content network has huge reach. It’s also a lot cheaper than advertising on the search network, yet the conversion rates can be much the same .
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Mastering The Google Content Network
Popularity: 2% [?]
Twitter have announced a new advertising model, called Promoted Tweets .
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Twitter Promoted Tweets Ads
Popularity: 28% [?]
Just got this via email: Yahoo! continuously evaluates and prioritizes our products and services, in alignment with business goals and our continued commitment to deliver the best consumer and advertiser experiences. After conducting an extensive review of the Yahoo! Publisher Network beta program, we have decided to close the program effective April 30, 2010. We expect to deliver final publisher payments for the month ending April 30, 2010 to publishers no later than May 31, 2010.
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Yahoo! Publisher Network Dies
Popularity: 16% [?]
Google announced on their LatLong (Maps) blog today that they’re experimenting with placing pricing for hotels directly next to the hotel listings in Google Maps. At first glance, it looked like another Google-internal affiliate marketing initiative, but it’s actually quite clever. Here’s the official sample screenshot – Look closely at the price listing drop-down box in Adwords yellow: If nothing else, it’s an innovative way to roll in Adwords results directly into the organic SERPs
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Fascinating New Adwords Placement Test
Popularity: 15% [?]
