Today’s copywriter is more than a mere “wordsmith.” If that’s how you think of yourself, you’ll be stuck in Junior Copywriter ad agency purgatory for eternity. Think back to recess in third grade, when you kept getting stuck on the see-saw with the fat kid at the other end. All the cool kids were playing kickball.
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Copywriting 3.0: How to Bounce the Fat Kid off the See-Saw
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