Unless you’re lucky enough to be selling something absolutely unique, you’ll face competition in PPC. How you position against your competitors is crucial to your success. Positioning is not simply a case of writing better ads, bidding higher, or occupying the top space

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How To Position Against Competitors

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Search marketing is typically associated with PPC and SEO.

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The Great Thing About Internal Search

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This is another addition to our ongoing series of tutorials and case studies on landing pages that work. Daniel Heuman’s software helps writers, editors, translators, and proofreaders prepare error-free documents with greater ease and speed. He tried and abandoned PPC (pay-per-click) advertising, as he discovered the folks who clicked through weren’t his best prospects

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Landing Page Makeover Clinic #28: IntelligentEditing.com

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When you run a PPC campaign, how do you decide whether to use Google Adwords, or Yahoo Search Marketing, Microsoft AdCenter or, erm….Findology? How do you decide whether to push you campaign into content networks, such as Adsense, or Facebook?

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Branding: Big Opportunity, Low Cost

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If 2009 was the year of Google’s Great Affiliate Massacre, Q3 2010 is about to go down MicroHoo’s kick at the can. Microsoft Adcenter sent a nice little reminder email out yesterday suggesting that the transition to Adcenter for Yahoo search ads is progressing quite quickly, and you may want to pay attention to impending changes if you’re an Adcenter advertiser. Then they slipped in this little nugget: Updates in editorial guidelines Microsoft and Yahoo! have created  joint editorial guidelines that will begin taking effect for search advertisers in early August

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MicroHoo Adcenter About to Drop Big Changes for Affiliates

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Right here! PPCBlog! Well, we would say that…. But we do offer a free introductory course , and there are some fantastic resources out there, some you may not have heard about

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10 Great Places To Learn Adwords

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This is another addition to our ongoing series of tutorials and case studies on landing pages that work. Most days I just don’t know what’s safe to eat or drink, but I’ve always thought that soy was a better, more nutritious choice for my protein needs — didn’t you? More vegan and all that

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Landing Page Makeover Clinic #27: HiddenSoy.com

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So many people all around the world have great ideas, products and services. And yet some businesses do well, and some fail. What separates the businesses that starve from the businesses who feast?

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10 Surefire Ways to Land More Customers

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Good copywriting isn’t just about writing. Good copywriting is the process of convincing someone to take action.

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15 Steps To Improve Your Copywriting

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Blogs are great resources. They let you publish high-quality content quickly, efficiently, and inexpensively. The problem is, the default functionality of blogging software makes it easy to show what’s new — but hard to show off the depth of what you’ve done over time.

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How Cornerstone Content Gets You Traffic and Subscribers

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