Archive | Local Search

Google announced on their LatLong (Maps) blog today that they’re experimenting with placing pricing for hotels directly next to the hotel listings in Google Maps. At first glance, it looked like another Google-internal affiliate marketing initiative, but it’s actually quite clever. Here’s the official sample screenshot – Look closely at the price listing drop-down box in Adwords yellow: If nothing else, it’s an innovative way to roll in Adwords results directly into the organic SERPs

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Fascinating New Adwords Placement Test

Popularity: 15% [?]

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Posted in Affiliate Marketing, Contextual Advertising, Geo Targeting, Google Adwords, Local Search, PPC StrategiesComments (0)

Facebook has lagged behind MySpace when it comes to conversion tracking, but they’re catching up, releasing their conversion tracking beta program to select advertisers.

Read the rest here:
Facebook Conversion Tracking: Now With Extra Impression Sauce

Popularity: 14% [?]

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Posted in Local Search, PPC Strategies, PPC Tools, marketingComments (0)



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