STORAGE of Email Address.
Place for e-mail addresses is in a home address list. Collect data in the address book of their e-mail program. Names should be listed in alphabetical order. The presence of only one list can be uncomfortable but you can choose a specific name to send a particular message. This makes targeted marketing.
As the number of addresses, you’ll create a few lists – potential buyers, active buyers, buyers of certain goods, etc. There are many good e-mail programs such as Microsoft Outlook, Netscape, Eudora, WWMail, etc. It is important to record all e-mail data – as soon as available.
Using data IMMEDIATELY
KEY COMPONENTS OF THE TEMPLATE
Templates are only valid if they contain the following key components:
- Benefits
- Complete description of goods / services
- Evidence of buyers
- Proposals.
Briefly discuss these components.
BENEFITS.
People want to know what they will receive using the sold product or service. Your task is to tell them about it. You must start with the benefits and to continue the description of properties.
COMPLETE DESCRIPTION OF PRODUCTS / SERVICES
What exactly do you sell? One major advantage of e-mail message is the message length. In traditional marketing, a greater volume of messages and you’ll pay more.
BUYERS CERTIFICATE
Specify the benefits derived by real people who have bought and use your product / service. What results they have achieved? People want to know what benefits could be expected from what they buy.
PROPOSAL
The whole point of e-mail marketing is to encourage prompt action. Never send “just” information: send the proposal, which promises a reward for immediate action.
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