Google released their latest addition to the bidding features family – Enhanced CPC . It’s been in beta since March, but Enhanced CPC officially launched yesterday, August 16th. The premise of the tool, much like Conversion Optimizer, is to “boost your ROI with an easy to use, automated bidding tool.” Enhanced CPC will automatically adjust your max CPC bid based on the likelihood your ad will convert

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Google Launches Enhanced CPC

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If you’ve used Google Image Search at all recently, you’ve probably noticed that things are looking a bit different thanks to a redesign launched by Google last week. The images are grouped closely together, which allows more results to be displayed on the page. If you mouse over a specific image, the image expands out to a larger size with its source displayed below it.

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Introducing Image Search Ads

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Google’s latest targeting feature is the release of the new modified broad match. This new match type gives targeting results that are in between phrase match and the original broad match, but is more closely related to phrase match. As many advertisers know, broad match can be quite risky, and sometimes not produce the most desirable ROI’s.

Link:
Plus One! Google Adds Another Match Type

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A few months ago I posted a mini case study on a lead generation client for whom we’ve been able to find success on Facebook over time. Of course we have also seen less-than-stellar advertising performance (i.e. compared to Google/Yahoo/MSN) on Facebook for clients in other spaces

See the article here:
Can Facebook Grow My Business?

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In Part 1 of this series, I showed how to launch YouTube promoted videos through Google AdWords.

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In search volume alone, YouTube is the #2 search engine behind Google itself.

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We’re very excited to announce that BigCommerce , the leading innovator in hosted ecommerce software for small business merchants (and one of our fabulous clients!), has just launched the BigCommerce $35,000 Ecommerce Makeover Contest to discover online merchants who have the potential to become the next ecommerce giant (think Amazon.com, Zappos.com) but need a little help to do it! From now until June 15th, 2010 , small online business owners can enter the contest by posting a 60-second video to YouTube with the tags “bigcommerce” and “ecommerce contest” that communicates why they should win the ecommerce makeover and other relevant information about their business. The grand prize winner will receive all of the following amazing services and resources to help grow their business faster: BigCommerce Diamond Store , with two-year free subscription Professional store redesign & migration of the store to BigCommerce Two-year MailChimp email marketing subscription One-year Fan Appz Pro license for social media marketing Google AdWords Account Audit & Strategy Session * from ROI Revolution! Online sales and marketing program consulting from Sales Rescue Team Significant promotion & various PR opportunities Full case study posted on BigCommerce.com Four runner-ups will receive a two-year BigCommerce Gold Store subscription, PR opportunities and a case study on BigCommerce.com.

See original here:
Ecommerce Website Owners: Win A $35,000 Makeover!

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The ‘Funbox’ is a little known reference to the top ad spot in gmail, and guess what? You can target it as a managed placement in your AdWords content network campaigns

See the article here:
Do you know about Gmail’s Funbox?

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I’d like to share with you a way to save money in your Yahoo Search Marketing account that is not as obvious as the regular optimization strategies.

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Save Money In Yahoo Search Marketing By Excluding Search Partners That are Not Performing Well:

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Here at ROI Revolution we are always students of the best practices and the smartest strategies in the world of data driven paid search. Brad Geddes, founder of the Internet marketing training firm bgTheory , has some of the most powerful pay per click insights around.

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Get Powerful AdWords Tips From an Industry Thought Leader

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