The integration of the Search Query Report directly into the Keywords tab of your Search campaigns makes it super-easy to see if your keywords or match types are picking up non-converting or irrelevant searches that should really be added as negatives at an adgroup level at least, or at a campaign level if they’re “way out there”. It should be noted that the search queries (even in the new UI option) can take a couple of days to fully populate with results, so it’s best to look a decently-sized block of time to make sure the data is valid

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Add New Negative Keywords & Placements On the Fly

Popularity: 9% [?]

As Google methodically picks off the reports in the Adwords Report Center, moving reporting to an ad-hoc model in the main campaign UI, some interesting little tricks are popping up. In the past, if you tried to keep track of how much traffic Google is actually sending you compared to how much is truly available , you ran a campaign report and checked the box for “Impression Share”. Now, that feature is gone from the Report Center, but with the new changes, you can tack it right to your campaign list columns: Now you’ll be able to view your Impression Share in real time right from the campaigns overview screen: Pretty Handy!!

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Add Impression Share Data to Your Campaign Dashboard

Popularity: 1% [?]

Ever thought it would be nice if Google sent you a ping if your top keywords suddenly saw their Quality Scores tank?

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How to Setup Custom Adwords Quality Score Alerts

Popularity: unranked [?]

Matt from KeywordEye™ sent me a ping last week to have a look at a new, free keyword ‘visualization’ tool that he’s been working on for some time now and asked me to give it a look. It’s a pretty neat concept: pulling from the Adwords API, KeywordEye™ pulls up associated keywords to your search and displays the results in a 2D or 3D ‘cloud’ format, with higher traffic keywords displayed as larger words in the cloud, and color-codes the keywords in the cloud green, yellow, or red depending on the amount of competition. An even cooler part of this tool is the ability to view the visualized data by country, match type, and a few other variables

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New KeywordEye™ Keyword Visualizer Shows Promise

Popularity: 7% [?]

Facebook has lagged behind MySpace when it comes to conversion tracking, but they’re catching up, releasing their conversion tracking beta program to select advertisers.

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Facebook Conversion Tracking: Now With Extra Impression Sauce

Popularity: 14% [?]