Dean: Did you know you can use your blog to make money offline? Blogger: Offline? What is this “offline” you speak of?

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A Four-Step Guide to Generating Sales Leads from Your Blog

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Bloggers have been asking the question “ Do long or short headlines work better ?” for a long time.

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Is Your Headline Good or Bad? Give it the Breath Test

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Email is back. Despite repeated proclamations of its extinction, rumors of the death of email marketing have been greatly exaggerated — especially since email and social media are a powerful combination. You might not reach the average college freshman , but for slightly older types (you know, the ones with the money), email is still the way to go in many lucrative mainstream niches

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The Three Key Elements of Irresistible Email Subject Lines

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For your headlines to stop readers in their tracks, capture their attention through every word of your copy, and persuade them to click that “Add to Cart” button without a second thought, you need to master the “headline reading psychology” of your soon-to-be customers. Once you understand why magnetic headlines pull readers in, you’ll know how to do it for your own sales pages, every time.

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How To Write Eye-Catching Headlines that Transform Browsers into Buyers

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Fresh out of college, I landed a job writing one-page sell sheets for a marketing company for $50 each. On an rare excellent day, I might do as many as two of these. Soon after, I found a freelance gig that would pay me $300 per article I wrote for an inter-organizational newsletter.

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How to NOT Get Paid to Write Online (And Make Money Doing It)

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There’s a new book out called Success Secrets of the Social Media Marketing Superstars .

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Social Media Marketing Insight from 21 Smart People (And Me, Too)

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Darren Rowse doesn’t make his money from Problogger . Brian Clark doesn’t make his money from Copyblogger .

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Why Your Blog Doesn’t Make Money

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Sonia and I will be speaking again this year at BlogWorld in Las Vegas, October 14 – 16. This time we’ll be doing a keynote presentation along with our friend Darren Rowse of Problogger . We’re excited to be presenting together, and if we pull it off like we plan, it’ll be educational and entertaining

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Join Sonia and Brian at BlogWorld 2010 (And Save With This Discount Code)

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Gather round, everyone. It’s time to have “The Talk.” You know the one I mean.

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The Key to Innovative Business Ideas: Cross-Pollination

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Writing with emotion can be hard. Really hard. Especially when it’s on a subject that’s technical

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How to Use Emotional Copywriting to Kick-Start Your Sales

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