Okay, so landing pages are the new wonder tactic for those running pay per click campaigns (Adwords in other words) via Google.

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What Makes a Good Landing Page?

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I’ve managed paid search accounts here at ROI Revolution since 2005, and 99% of the time when I look at a new account there is room to improve results through ad testing. Over the years much has changed in paid search, but the need to continually test and optimize ad text has stayed constant. Ask yourself if any of the following top 4 pitfalls are currently hurting your paid search performance.

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Are Your Paid Search Ads Hurting Your Bottom Line?

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Better than Google Adwords. Better than SEOmoz. Better than SEObook.

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SEO Keyword Research: 5 Ways To Mine Google Analytics For SEO Opportunities

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Hey Google:  Instead of spamming the known universe with Adwords coupons for “new accounts only”, why don’t you let new advertisers actually run some ads for once? There’s something completely broken with the logic of doing everything in your power to bring new businesses to Adwords, then arbitrarily making them pay a “newbie tax” combination of high bids/low Quality Score before their first ad has even had a single impression. How many new businesses (even those who set up their campaigns according to “best practices”) decide to try out Adwords, only to find that they get an automatic 2/10 or 3/10 for their own brandname as a keyword

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Hey Google: Here’s a Better Strategy Than Coupon Spam

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As most search marketers now realize, whether you’re marketing through Adwords or SEO, your site needs to be Googlebot-friendly as well as linked up in an authoritative and trustworthy manner. The lines between “SEO” and Adwords quality are blurring more and more.   Organic search penalties from Google can now affect your ability to run ads on Adwords and you need to be on top of how your site is being perceived by Google.

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SEOmoz Pro SEO Tools Review

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When I’m generating landing pages for PPC or SEO purposes, I’m always looking for quicker ways to deploy and maintain my personal and client sites. I’m a big fan of automating repetitive tasks, outsourcing, and making sure projects have less room for error and a more “templated” approach

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Review: The Genesis WordPress Theme Framework

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Name-brand keywords are some of the best performing you can find. In competitive markets, searching for trademarked terms usually reveals a dogfight, with the rightful owner at the top of the pile.

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Fend Off AdWords Trademark Infringement with Google’s Help

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Eight months ago  I wrote a post highlighting how Google was effectively telling Adwords advertisers they were now approving of the use of Adsense ads on Adwords landing pages. Some readers pointed out that the example they highlighted in that Inside Adwords blog post was only using Adsense blocks below the fold , and in some cases only in their footer area.

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Here’s How to Do Adwords-to-Adsense Arbitrage

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Eight months ago  I wrote a post highlighting how Google was effectively telling Adwords advertisers they were now approving of the use of Adsense ads on Adwords landing pages. Some readers pointed out that the example they highlighted in that Inside Adwords blog post was only using Adsense blocks below the fold , and in some cases only in their footer area.

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Here’s How to Do Adwords-to-Adsense Arbitrage

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About a year ago I chatted with David from Boost CTR about his new business, designed to get writers to compete in contests for their advertiser customers to see who could write the highest CTR ads. If the writers’ ads performed better than the customer’s control ads, Boost CTR gets a small commission.  Pretty simple yet brilliant value proposition for Adwords advertisers who want to see if they can jack their CTRs, which in turn earn them higher Quality Scores and lower CPCs.

Continued here:
Time to Play ‘PPC Ad Copy Survivor’ : BoostCTR Review

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