As most search marketers now realize, whether you’re marketing through Adwords or SEO, your site needs to be Googlebot-friendly as well as linked up in an authoritative and trustworthy manner. The lines between “SEO” and Adwords quality are blurring more and more.   Organic search penalties from Google can now affect your ability to run ads on Adwords and you need to be on top of how your site is being perceived by Google.

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SEOmoz Pro SEO Tools Review

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ROI Revolution is scouring the nation for the best and brightest web analysts, analytics solutions developers, web developers, and software engineers to join our Web Analytics Consultanting Team. We have two immediate openings available for the position of Web Analytics Solutions Developer / Consultant at our offices in Raleigh, North Carolina. If you have experience installing and supporting web analytics tools like Google Analytics, Omniture, CoreMetrics, Webtrends, Yahoo! Web Analytics, Unica, or any other major web analytics platform we cordially invite you to submit your resume to join our agency

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Calling All Web Analytics Consultants!

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Whether you manage paid search accounts or are an overseeing business executive, it is important to have an easily accessible way of viewing overall account performance.

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AdWords Custom Dashboard

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Google Analytics features 3 types of custom variables: page-level, session-level, and visitor-level.

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Mixed Type Custom Variables in Google Analytics

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Eventually, everybody gets to the point that they need a greatest hits compilation… here’s PPCblog’s… We’ve gone through and hand-picked our favourite and most helpful PPC blog posts, categorized for your viewing enjoyment.  As we continue to provide helpful guides and advice on the world of paid search, we’ll keep this page updated, so please share it with friends and colleagues who are interested in the world of PPC!

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I’ve long felt that the market is ripe for a competitive spy tool that does what SpyFu and SEMrush do for search, but this time for the Google Display Network . To be effective, such a tool should gather both image, flash, and text ads to give you an idea of who and what you’re up against when it comes to display network campaigns

Continued here:
The Display Network Spy Tool of the Future: What Runs Where

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“Negative” keywords are just as important as the ‘positive’ keywords you bid on.  Effective targeting of your Adwords campaigns requires that you put your ads in front of the right users, and keep them away from users who are unlikely to be interested in your product or service.  Many keywords have multiple meanings from niche to niche, others many apply to a particular area of your niche that your product may not want to target. Poor broad-matching due to inadequate negatives can severely impact your keyword relevance quality scores as well as keyword-level quality scores are heavily measured based on ad click-through rates (CTR), and the more often your ad shows against irrelevant keywords, the lower your CTRs will be. Different Kinds of Negative Keyword Structures For search campaigns, negative keywords can be added either on a campaign-wide basis, or on an adgroup-only basis

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How to Research Negative Keywords

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Google recently announced the launch of their latest social initiative: Google +1 (Plus One).

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We all know that Facebook is “where it’s at”, but the problem from an online marketing standpoint is learning how to tackle this growing source of traffic in the most appropriate and profitable way for your business. Facebook’s advertising platform allows for extremely targeted ad campaigns, and you can pay per click (like Google); however, when learning how to measure & profitably create an ad campaign the playing field is vastly different from other pay per click advertising platforms. The biggest difference is that Facebook is all about relationships.

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Facebook Advertising = Relationship Building

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Note from Geordie: I asked Google Analytics expert and PPCblog member , Stephanie Brachat, if she would blog three ‘hacks’ for properly tracking PPC campaigns in Google Analytics.  The following are her favourites, Thanks Steph! Sourcing Your adCenter Traffic as ‘CPC’ and Not ‘Organic’ Are you running PPC campaigns on both AdWords and adCenter? Ever wonder why Google Analytics shows “bing (organic)” and “yahoo (organic)” but no ‘cpc’ traffic data for anything other than Google

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Three Essential Google Analytics PPC Hacks

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