I deleted a bunch of crap on my laptop yesterday. It was all stuff I’d been thinking might be useful someday. Apps, folders, documents, etc.

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What Works With SEO Right Now and Why No One Does What You Want

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To listen to some people, you’d think marketing were a battle or bloodsport. Think about all the military metaphors we use — identifying a target market , launching a campaign , and using strategy and tactics to crush competitors and win that desired customer. Even such apparently innocuous business terms as staff , officer , headquarters , division , and operations are rooted in military terminology

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Are You Losing Business When You Hunt for Customers?

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Remember learning Greek mythology in school? I’m going to give you one name, and I want you to think about the first image that pops into your head … Hercules . What’d you think about?

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A Crash Course in Marketing With Stories

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You might have already bought it.

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Guy Kawasaki’s 5-Step Guide to Becoming an Enchanting Authority

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You might have already bought it. Maybe you loved it

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Guy Kawasaki’s 5-Step Guide to Becoming an Enchanting Authority

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Yesterday we talked about why it’s smart to hold a little something back in your marketing — to tease and fascinate the reader, to seduce the buyer with a bit of mystery, rather than giving everything away in your promotions.

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Can You Give Away Too Much Content?

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There’s been a lot of talk about “story” here at Copyblogger lately. Actually, they’ve been talking about story for about four years, but you might not have realized it. As a content marketer, or even just a blogger who’s trying to figure out the basics, you’re writing a story

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How to Make People Give a Damn About Your Business

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Be remarkable. Be the purple cow

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Why Getting Attention Won’t Make You Rich

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There’s a new book out called Success Secrets of the Social Media Marketing Superstars .

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Social Media Marketing Insight from 21 Smart People (And Me, Too)

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At some point, most of us have to make a presentation. Does the notion fill you with dread? Or perhaps you comfortable with presenting, but often don’t know what to say, or how best to say it

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How To Make Great Presentations

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