Almost everything you wanted to know about content marketing in one post.

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7 Content Marketing Articles Worth Reading

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Let’s quickly review: Email marketing works. In fact, none of the shiny new communication technologies even come close. With more than 188 billion messages sent every day, email is a more important and influential tool for your business than it has ever been.

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How Great Web Design Grows Your Audience

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Joe Pulizzi over at the Content Marketing Institute recently shared a fascinating video presentation from Coca-Cola about their upcoming marketing strategy.

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3 Content Marketing Ideas You Should Steal from Coca Cola

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Recently, I asked the Copyblogger tribe over on Google+ to name their biggest writing challenge. From the many responses, a pattern developed: How to get started How to cut the fluff How to finish These three issues are really symptoms of the same painful problem, which boils down to not clearly understanding what you’re trying to accomplish with your writing. Don’t worry … it’s a fairly common ailment

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The 5-Step Process that Solves Three Painful Writing Problems

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I’m going to tell you a secret. It’s a copywriting secret that the immortals — from Aristotle to Ogilvy to Draper — have known, but few have stated as directly as I’m about to.

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The Art of Irresistible Copywriting

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Back in the 1950s, a bedridden man faced certain death from cancer of the lymph nodes. Tumors the size of oranges had invaded the man’s neck, groin, chest, and abdomen

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Why All Great Marketing Contains the Power of the Placebo Effect

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It’s the debate that never ends… Do those long copy sales pages actually work?

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The Key to Effective Long Copy

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Did you see the recent headline? On any given day, The Drudge Report drives more traffic to major news sites than Facebook or Twitter

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How to Dominate Your Industry like Drudge

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You might have already bought it.

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Guy Kawasaki’s 5-Step Guide to Becoming an Enchanting Authority

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I’m trying to teach my kids to think independently.

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Copyblogger Weekly Wrap: Week of June 6, 2011

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