Tag Archives: audience

Where do great business ideas come from? What about products — how can you know (or at least make a highly educated guess about) whether your idea will actually fly in the market? In his must-read book Breakthrough Advertising , master copywriter Eugene Schwartz wrote: “This is the copywriter’s task: not to create mass desire — but to channel and direct it.” Though Schwartz aimed that truth at copywriters, it’s also a good starting point in explaining Brian Clark’s Minimum Viable Audience model for building businesses and products that people want.

Read the rest here:
Why You Should Build an Audience Before You Build a Business