Hey Google:  Instead of spamming the known universe with Adwords coupons for “new accounts only”, why don’t you let new advertisers actually run some ads for once? There’s something completely broken with the logic of doing everything in your power to bring new businesses to Adwords, then arbitrarily making them pay a “newbie tax” combination of high bids/low Quality Score before their first ad has even had a single impression. How many new businesses (even those who set up their campaigns according to “best practices”) decide to try out Adwords, only to find that they get an automatic 2/10 or 3/10 for their own brandname as a keyword

More here:
Hey Google: Here’s a Better Strategy Than Coupon Spam

Popularity: 2% [?]

About a year ago I chatted with David from Boost CTR about his new business, designed to get writers to compete in contests for their advertiser customers to see who could write the highest CTR ads. If the writers’ ads performed better than the customer’s control ads, Boost CTR gets a small commission.  Pretty simple yet brilliant value proposition for Adwords advertisers who want to see if they can jack their CTRs, which in turn earn them higher Quality Scores and lower CPCs.

Continued here:
Time to Play ‘PPC Ad Copy Survivor’ : BoostCTR Review

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I just received the latest information on some changes to call metrics in Google. For those advertisers with call metrics enabled in their campaigns, I wanted to notify you about important changes related to pricing and reporting that Google has planned either on or after May 16th

Read more from the original source:
Google Adwords- Call Metrics Updates

Popularity: 17% [?]

Domainers have long sampled domains by “tasting” them for traffic after they drop to see if they have any revenue potential before committing to a purchase. (EDIT:  My friend John Andrews pointed out that domain tasting has been over for a while, but I’m sticking with the analogy:) ) The same principle applies to PPC and can represent one of the fastest and most profitable ways to scale out your campaigns. The “Keyword Tasting” technique is one of my favorites.

Follow this link:
Keyword Tasting: The Key to Successful Campaign Expansion

Popularity: 1% [?]

As Google methodically picks off the reports in the Adwords Report Center, moving reporting to an ad-hoc model in the main campaign UI, some interesting little tricks are popping up. In the past, if you tried to keep track of how much traffic Google is actually sending you compared to how much is truly available , you ran a campaign report and checked the box for “Impression Share”. Now, that feature is gone from the Report Center, but with the new changes, you can tack it right to your campaign list columns: Now you’ll be able to view your Impression Share in real time right from the campaigns overview screen: Pretty Handy!!

Here is the original post:
Add Impression Share Data to Your Campaign Dashboard

Popularity: 1% [?]

Ever thought it would be nice if Google sent you a ping if your top keywords suddenly saw their Quality Scores tank?

More:
How to Setup Custom Adwords Quality Score Alerts

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PPC advertising is not as easy as many think it is. There are methods to make it work efficiently. The fact remains that with the right form of advertising PPC can provide increased traffic to the website as well as increased sales. The problem many people have when they first start their PPC campaign is they do not use the right keywords. They use a broad term instead of the term that really states their products and services so they end up paying too much for the unqualified clicks.

Many articles and books have been written how to increase the PPC results yet the fact still remains it takes time to find the proper methods to make the advertising campaign effective and profitable. The fact there are five common mistakes made that cost money and waste time with the PPC campaign.

The first mistake involves using the home page of the website as the landing page. You can select the landing page for your PPC campaign. Select the page with the most information that will hook the visitor and keep their interest so they will purchase from your site. Once have the interest of the person, they will continue to review other pages on the site.

The second mistake is not using the right keywords effectively on the landing page. The landing page should be designated to one product that the site visitor is seeking. Many make the mistake of combining too many products that only confuses or frustrates the visitor, thus losing their interest and possible sale.

The third mistake is using generic ad copy for the PPC advertising. Google only allows 70 characters for the ad space and Yahoo! allows 190 characters. Therefore, to use the space efficiently you will need to use every single word wisely without any wasted characters. This is not always an easy task so practice writing different ads within the character limitations until you gets it to be an attractive ad for the readers.

The fourth mistake is not securing a high enough placement for the PPC advertisement. Google and Yahoo! have different methods for ad placement yet they both base their placements on the keyword relevance. So bid for a higher spot to place your ad with the best keyword to obtain the benefits of using PPC advertising.

The fifth mistake is not testing your ad for effectiveness. This is done by monitoring the clicks and sales of the advertisement. Sometimes just changing a word or two will make the ad more effective versus using the same non-productive ad hoping it will produce sales and clicks. To test your ad, compare two advertisements and their click ratings. The ad with the click rating is the ad that is working effectively.

Popularity: 58% [?]

Every business knows the importance of setting a budget for advertising. This is true for advertising with PPC accounts as well. Creating a budget for your Google Adwords with limits on the daily or monthly spending will meet your desired goals for remaining within your set budget.

The fact remains that many people do not realize that setting a budget can result in higher cost per clicks and fewer clicks with their PPC campaign. This is due to Adwords limiting the display of your advertisement based on your set budget. You can reduce your internet exposure when you set a low budget amount.

You set your bid to a low limit and your advertisement will only appear on the search engine results less than half of the month since Adwords is adhering your budget. You might be saving money with a low budget yet you are also limiting your internet exposure thus resulting in losing money with your efforts.

To avoid making this mistake with your advertising, consider purchasing PPC management software to make your advertising easier. The fact of trying to calculate the right amount for the budget based on the number of clicks you are willing to pay for to remain within your budget is often difficult. Management software will remove the hassles of trying to calculate the necessary budget figures.

The software also takes into consideration the character limits for the PPC ad. Most ads have less than 125 characters thus limiting the information to be used within the ad. You do not need a lot of space to sell you products. Instead, your main objection should be to reach the highest amount of internet traffic with the limited amount of space. This then translate to the right wording within the advertisement.

One method that works well for advertisers is using a question in the advertisement. Using the question with relevant keywords not only score higher with the search engines and raises the ratings of the advertisement, it also peeks the interest of the internet user. The question concept works effectively to add to the clicks on the advertisement and increases the sales of the product or service that is directed to your website.

Testing you ad is the best method to verify the effectiveness of the ad. Use the internet search engines to test your as by entering the keywords to see where you ad is placed within the search results. The higher your ad is placed the more clicks and profits you will have. Change the wording of your ad to raise the results of the search engines. This will lead to you having the best possible ad listed.
Using PPC advertising is a trial and error process. Once you learn the ins and outs of the advertising campaign, you will be able to increase your spending to allow for the vast exposure you are seeking as well as receiving. Used the right way, PPC advertising is very cost efficient and generates income with the method you finally select to use for your business.

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Using pay per click advertising is the fastest way to target potential customers. Using sites such as Google, Yahoo!, and MSN to bid on keywords increases the profits for the website. When the internet user enters the specific keyword, the ads pops up on the search results listing the sponsored advertisement.

Know your niche so you can optimize the search engines and keywords. When you know your niche, you can utilize the pay per click advertising techniques to increase the earning potential of your business. The different phrases and keywords increase your chances of potential earnings.

Using keywords and phrases to describe your website and products becomes the method of attracting traffic to your business. A basic list of keywords detailing your niche in the market can be compiled by using search engines to search for expanded examples you can use. There are free tools within the major search engines to help you expand your list.

Select a low competition keyword to increase your internet exposure and traffic. The keyword variations that are less popular are less expensive. The best method to find the low competition keyword is keyword analyzer software that can be purchased or found free on the internet. The software tool will be beneficial with pay per click advertising. Some tools not only provide the list of keywords but they also list the number of campaigns using the keyword phrases you are thinking about using.

Knowing what other websites are using the keywords will allow you to select keyword a low competition keyword for your selection. This gives you a lower word you can bid on that will fit your budget while still providing you traffic to your website. Bid on low keywords that are uncharted so you can have more number of months of access without having to alter the keywords within your site, which also saves you money in the long run.

If you do not want to use a keyword tool analyzer, you can still find the low keywords by typing keywords into a search engine and manually counting the number of times the word appears in the search results and advertisements. This takes longer to do yet have the same effects for selecting keywords.

Using keywords effectively with pay per click advertising will increase your profits and internet traffic. Selecting low keywords prolongs the time you can use the words for optimal internet exposure. Be serious about the effectiveness of the right keywords and you will experience higher amounts of traffic and sales.

To optimize the pay per click advertising is simple when you use the right keywords. Experience the effectiveness of the right words to grow your business.

Popularity: 43% [?]

Using targeted keywords for pay per click advertising makes a huge difference in the traffic to the website and for the advertisements. The right keywords will create income for the internet business when they are used properly. The quest for the specific keyword to achieve the traffic is a quest many chase but are not able to obtain.

The fact to attract traffic means having relevant and low competition keywords. To find the low competition keywords is as simple as using internet search engine tools to bid on the keywords that you use in your advertising such as PPC methods to draw traffic to your site and then to purchase your products and services. Once you locate several keywords, you can create a PPC campaign for the amounts of traffic you desire to visit your site. The PPC campaign will also attract sales from the visitors adding to the benefits of exceptional keywords.

The keywords need describe your products and services while not using the same terms your competitor’s use, which then puts you in a class of your own types of traffic. Using unique or low competition keywords becomes the method most PPC advertisers use. They research relevant keywords and terms yet they expand their search options to broaden the listing of terms. An example of this type of broaden scope of terms is you sell photos of nature. You search terms such as “nature photographs” or “wildlife photos” to broaden your scope of relevant terms.

The main issue with using expanded terminology is think, as the internet user will for their search. This can become a complicated task so use ideas from friends and family. Ask them “when I say…. What do you think of?” This technique will provide you with more search term ideas.

Once you get a list of expanded keywords, apply the words within the PPC advertising. Allow the terms to be used for about two to three weeks to see if they are attracting traffic and creating sales. If the terms are not working, insert new words for the keywords and start the process over. Do not wait several months with a bad term that attracts clicks on the PPC but not sales. You will only lose money with each unproductive click. Monitor the number of clicks daily and compare the clicks to executed sales. The clicks to average 2 to 1 or 4 to 1 for sales. If you have more clicks than 2 or 4 then you need to change the keyword to create sales.

Remember the PPC advertising campaign is designed to draw traffic to your site to purchase your products and services. Once you gain the traffic, you must keep the visitor’s interest and generate a sale. This is done by using the first several pages on the website to provide information that the visitor will feel they must purchase your products to enrich their lives. Providing your customer what they are seeking will result with increased sales, all because you used the right keywords in your PPC campaign.

Popularity: 40% [?]