Whether we do PPC, SEO, or social media, we all have something in common: We’re in the communication game In order to play the communicate game well, we need to understand people. You’ve heard the maxim “it’s not about you, it’s about them”, meaning that people aren’t interested in hearing about you or your product, they are interested in themselves and how your product can benefit them

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Prosper By Asking Questions

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In advertising we used to have a saying: “Everyone hates advertising until they have to sell their own car.” Sometimes we all encounter readers who get mad at us for “selling too much.” And sometimes you have to ignore those readers. They might just not be your customer

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What’s the Perfect Time to Make an Offer?

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“Ask your physician how to feel good, and he’ll look you squarely in the eye and say, ‘Eat right and exercise.’ Yet for every dollar spent in fitness centers, Americans spend nineteen dollars on cocaine.

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The Truth About Getting Rich Quick

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I want to tell you a story about two women. One is my hairdresser and the other is my massage therapist. Of the two, I have a stronger connection with my massage therapist

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The Simple Way to Get Everything You Want From Online Marketing

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Be remarkable. Be the purple cow

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Why Getting Attention Won’t Make You Rich

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Have you ever been kept awake until 2 in the morning having an imaginary conversation with one of your blog readers who thinks you’re great and left a long comment telling you so? Or spent hours obsessively trying to figure out how to do better work, spurred by a fan letter from a customer about the terrific job you did? Or is it maybe more likely that your late-night solo conversations and obsessive problem-solving go to the trolls , the complainers, and the folks who just plain can’t stand you?

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Discover Your Strengths and Supercharge Your Business

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Well, not the whole summer. But we are giving ourselves a break. We spend a lot of time teaching people how to build smart, sustainable businesses with content

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We’re Taking the Summer Off…

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Launches have been on my mind a lot lately.

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How to Make More Sales With the Help of ELO

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Every once in awhile, someone asks me why I have pink hair. (You ever notice that no one asks why anyone has blonde hair, or red hair? But pink, it seems, requires a good reason).

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Question the Rules to Create a More Remarkable Business (and Life)

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Before I talk about our reasons for shutting down Inside the Third Tribe (our community of next-generation internet marketers), I want to stress that it had nothing to do with our members.

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Why Third Tribe is Shutting Down

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