Tag Archives: competitors

How To Maximize Your PPC Campaigns | ODDP

Pay per click advertising has been used more and more widely in recent years. It has grown …

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How To Maximize Your PPC Campaigns | ODDP

A Little PPC Trivia . . . That's Actually Not So Trivial | Honest Website …

One of the big Pay – per – Click consultancies did a poll a while back about the habits and practices of their smaller customers—the ones spending less than $5000 a month on AdWords—probably your competitors. Here are a few of the. …

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A Little PPC Trivia . . . That's Actually Not So Trivial | Honest Website …

Is PPC Always the Answer? | PPC.org

PPC – Pay Per Click Management

adCenter Launches Radius Targeting

In July 2011, Microsoft adCenter rolled out a new feature allowing advertisers to target their campaigns within a 100 mile radius around a particular location.

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adCenter Launches Radius Targeting

Leadgen Advertisers: All Your Customers Are Belong to Google™

When asked about future search ad growth on their  Q1 2011 analyst conference call , Susan Wojcicki, VP of Product, Adwords & AdSense at Google, went to great pains to point out how “excited” Google is about “embedding movie trailers” into the search ads for the entertainment industry. Movie trailer ads?

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Leadgen Advertisers: All Your Customers Are Belong to Google™

The Display Network Spy Tool of the Future: What Runs Where

I’ve long felt that the market is ripe for a competitive spy tool that does what SpyFu and SEMrush do for search, but this time for the Google Display Network . To be effective, such a tool should gather both image, flash, and text ads to give you an idea of who and what you’re up against when it comes to display network campaigns

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The Display Network Spy Tool of the Future: What Runs Where

Do You Have A Continuity Plan?

As competition increases, and the price of clicks rise, webmasters are looking at various back-end strategies in order to get the most out of their PPC spend. Continuity programs are a great way to increase the value of each customer, giving you more margin to operate with when you bid

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Do You Have A Continuity Plan?

How To Pitch PPC Services

If you sell your PPC services to others, or you’re planning to do so, you need to consider how you position your services in relation to other suppliers. In a crowded market, it’s difficult to stand out, and even more so when you’re just starting out, as you can’t leverage an existing reputation

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How To Pitch PPC Services

How to Setup Custom Adwords Quality Score Alerts

Ever thought it would be nice if Google sent you a ping if your top keywords suddenly saw their Quality Scores tank?

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How to Setup Custom Adwords Quality Score Alerts