I’ve managed paid search accounts here at ROI Revolution since 2005, and 99% of the time when I look at a new account there is room to improve results through ad testing. Over the years much has changed in paid search, but the need to continually test and optimize ad text has stayed constant. Ask yourself if any of the following top 4 pitfalls are currently hurting your paid search performance.

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Are Your Paid Search Ads Hurting Your Bottom Line?

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In July 2011, Microsoft adCenter rolled out a new feature allowing advertisers to target their campaigns within a 100 mile radius around a particular location.

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adCenter Launches Radius Targeting

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When asked about future search ad growth on their  Q1 2011 analyst conference call , Susan Wojcicki, VP of Product, Adwords & AdSense at Google, went to great pains to point out how “excited” Google is about “embedding movie trailers” into the search ads for the entertainment industry. Movie trailer ads?

Link:
Leadgen Advertisers: All Your Customers Are Belong to Google™

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I’ve long felt that the market is ripe for a competitive spy tool that does what SpyFu and SEMrush do for search, but this time for the Google Display Network . To be effective, such a tool should gather both image, flash, and text ads to give you an idea of who and what you’re up against when it comes to display network campaigns

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The Display Network Spy Tool of the Future: What Runs Where

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As competition increases, and the price of clicks rise, webmasters are looking at various back-end strategies in order to get the most out of their PPC spend. Continuity programs are a great way to increase the value of each customer, giving you more margin to operate with when you bid

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Do You Have A Continuity Plan?

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If you sell your PPC services to others, or you’re planning to do so, you need to consider how you position your services in relation to other suppliers. In a crowded market, it’s difficult to stand out, and even more so when you’re just starting out, as you can’t leverage an existing reputation

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How To Pitch PPC Services

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Ever thought it would be nice if Google sent you a ping if your top keywords suddenly saw their Quality Scores tank?

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How to Setup Custom Adwords Quality Score Alerts

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Unless you’re lucky enough to be selling something absolutely unique, you’ll face competition in PPC. How you position against your competitors is crucial to your success. Positioning is not simply a case of writing better ads, bidding higher, or occupying the top space

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How To Position Against Competitors

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If 2009 was the year of Google’s Great Affiliate Massacre, Q3 2010 is about to go down MicroHoo’s kick at the can. Microsoft Adcenter sent a nice little reminder email out yesterday suggesting that the transition to Adcenter for Yahoo search ads is progressing quite quickly, and you may want to pay attention to impending changes if you’re an Adcenter advertiser. Then they slipped in this little nugget: Updates in editorial guidelines Microsoft and Yahoo! have created  joint editorial guidelines that will begin taking effect for search advertisers in early August

Originally posted here:
MicroHoo Adcenter About to Drop Big Changes for Affiliates

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So many people all around the world have great ideas, products and services. And yet some businesses do well, and some fail. What separates the businesses that starve from the businesses who feast?

Link:
10 Surefire Ways to Land More Customers

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