Unless you’re lucky enough to be selling something absolutely unique, you’ll face competition in PPC. How you position against your competitors is crucial to your success. Positioning is not simply a case of writing better ads, bidding higher, or occupying the top space
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How To Position Against Competitors
Posted in Landing Pages, marketing, PPC Strategies, Selling
Tagged analysis, competitors, customer, highly-relevant, landing page, market, offer-something, search, strengths, such-as-largest, unique
If 2009 was the year of Google’s Great Affiliate Massacre, Q3 2010 is about to go down MicroHoo’s kick at the can. Microsoft Adcenter sent a nice little reminder email out yesterday suggesting that the transition to Adcenter for Yahoo search ads is progressing quite quickly, and you may want to pay attention to impending changes if you’re an Adcenter advertiser. Then they slipped in this little nugget: Updates in editorial guidelines Microsoft and Yahoo! have created joint editorial guidelines that will begin taking effect for search advertisers in early August
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MicroHoo Adcenter About to Drop Big Changes for Affiliates
Posted in google, Landing Pages, marketing, microsoft, Microsoft Adcenter, PPC Strategies, yahoo
Tagged adcenter, competitors, great-affiliate, guidelines, Landing Pages, microsoft, Microsoft Adcenter, rights, smart, trademark, transition, whether-or-not, yahoo
So many people all around the world have great ideas, products and services. And yet some businesses do well, and some fail. What separates the businesses that starve from the businesses who feast?
Posted in business, Copywriting, Entrepreneurship, Landing Pages, marketing, Persuasion, PPC Strategies, Productivity, Selling, SEO Copywriting
Tagged business, businesses, competitors, customer, Entrepreneurship, Landing Pages, marketing, neighbor, Productivity, results, sales, SEO Copywriting, water
If you’re great at PPC, then why would you sell those skills to others? Why wouldn’t you become an affiliate marketer, or set up your own site selling goods and services? What’s the point of working for a string of new bosses as an independent PPC consultant
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What Is The Key Skill Of The PPC Consultant?
Posted in business, marketing, News, PPC Strategies, Selling
Tagged article, books, business, businesses, competitors, marketing, News, services, work
Whole books have been written about the ins-and-outs of landing page design. Each element on the page, each word, graphic, block of text and link, contributes to conversion, or lack thereof
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How To Plan Your Landing Pages
Posted in conversion, Landing Pages, PPC Strategies
Tagged competitors, industry, landing page, Landing Pages, live, requirements, time, visitor
Yesterday, we took a look at Google’s related search function . If you haven’t come across this feature yet, give it a whirl, as it gives us a fascinating insight into the minds of search visitors
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PPC: The Use Of Language
Posted in Copywriting, PPC Strategies
Tagged audience, competitors, Copywriting, customer, customers, first-paragraph, people, search, searcher, target, the-language, time, visitor, words
January is a fresh start, a time for resolutions, and a time for cleaning up the mess made from the holiday season.
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Is it Time For a Winter PPC Account Makeover?
Posted in Online Advertising, PPC Strategies
Tagged check-out-which, competition, competitors, facebook, holiday, media, products, quality, search
