Some clever eyes spotted this as early as late last week, and yesterday Google officially announced it : You can now see your “ Relative CTR ” compared to other content ads (text or display ads) shown in the same ad spots on the same content network pages.
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Inside the New Google Display Network Performance Metrics
Posted in adwords, Contextual Advertising, Display Ads, google, Google Adwords, metrics, PPC Strategies
Tagged adwords, campaign, check-the-box, competitive, content, Contextual Advertising, ctr, data, display, Display Ads, Google Adwords, impression, metrics, search, text-or-display
I got an email on Friday from a non-tech savvy friend that had recently asked me for advice on where to set up a new email account for her home business.
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Google & Privacy – Maybe We Should Be More Creeped Out
Many remarketing campaigns use discount offer banners to try and recapture visitors who abandon the shopping cart. For example they might ‘remarketing cookie’ bailout users and show them ads offering coupon codes or bundle offers – anything to get them back into a purchase. The only danger with this however is that you might end up ticking off users who have already bought through the regular sales process at full pop
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Prevent Previous Buyers From Seeing Your Google Remarketing Ads
Posted in adwords, Behavioral Advertising, Contextual Advertising, conversion, Display Ads, google, Google Adwords, marketing, microsoft, Microsoft Adcenter, News, PPC Strategies, Selling, traffic
Tagged buyers, Contextual Advertising, existing, importance, marketing, microsoft, News, Selling, thoughts, time, tracking, traffic
Acquisitions aside, a big part of the reason Groupon is growing as fast as it is is because of their massive Adwords push , particularly on the Google display network .
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10 Killer Adwords Strategies for Startups
Posted in adwords, Behavioral Advertising, business, Company, Contextual Advertising, conversion, Display Ads, Geo Targeting, google, Google Adwords, List Building, Local Search, marketing, PPC Strategies, PPC Tools, Tips, tools, traffic
Tagged adwords, business, Contextual Advertising, conversion, Display Ads, Local Search, pitch, PPC Tools, product, traffic, user
Whether you’re a web marketing consultant for locally-based businesses, or do the marketing for your small company yourself, you need to give Facebook a serious look as a channel for quickly generating leads. When you combine Facebook’s ability to drill deeply into any locale or language with their advanced user interest and demographic targeting, you end up with a very potent platform for reaching local customers and generating leads. To illustrate, consider the following example
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Facebook Lead Generation for Local Businesses
I have to say I’m starting to dig how Google’s been rolling reporting features directly into the campaign tabs lately.
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Get a Bird’s Eye View of Automatic Placement Performance
This was discussed a couple of months ago in our PPCBlog private members forum, ( membership tour available here ), but we thought our blog readers, especially those doing lead generation and/or information marketing, might find it interesting.
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An Interesting Approach to the Advertorial Squeeze
Posted in adwords, Behavioral Advertising, business, Company, Contextual Advertising, conversion, Copywriting, Display Ads, google, Landing Pages, marketing, PPC Strategies, yahoo
Tagged adwords, Behavioral Advertising, business, Contextual Advertising, conversion, credit, Display Ads, does-it-convert, image, Landing Pages, make-it-through, marketing, opportunity, yahoo
The integration of the Search Query Report directly into the Keywords tab of your Search campaigns makes it super-easy to see if your keywords or match types are picking up non-converting or irrelevant searches that should really be added as negatives at an adgroup level at least, or at a campaign level if they’re “way out there”. It should be noted that the search queries (even in the new UI option) can take a couple of days to fully populate with results, so it’s best to look a decently-sized block of time to make sure the data is valid
Twitter have announced a new advertising model, called Promoted Tweets .
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Twitter Promoted Tweets Ads
Posted in adwords, Contextual Advertising, google, Google Adwords, PPC Strategies
Tagged advertising, adwords, Contextual Advertising, Google Adwords, promoted-tweets, question, search, social, time, tweets, twitter, user, volume, will-the-social
Google announced on their LatLong (Maps) blog today that they’re experimenting with placing pricing for hotels directly next to the hotel listings in Google Maps. At first glance, it looked like another Google-internal affiliate marketing initiative, but it’s actually quite clever. Here’s the official sample screenshot – Look closely at the price listing drop-down box in Adwords yellow: If nothing else, it’s an innovative way to roll in Adwords results directly into the organic SERPs
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Fascinating New Adwords Placement Test
Posted in Affiliate Marketing, Contextual Advertising, Geo Targeting, Google Adwords, Local Search, PPC Strategies
Tagged Affiliate Marketing, affiliate-sites, Contextual Advertising, Google Adwords, google-internal, google-maps, hotel, Local Search, organic, other-verticals, paid-placements, price, progresses, their-relevance
