If you are a business which wants to make the most out of holiday sales it is important to consider how you will optimize your website to bring in the seasonal traffic. With Christmas just around the corner it is high time you start your campaign to increase your conversions …
One of the big advancements that made Yahoo advertising profitable again for a lot of advertisers was a new setting that allowed you to exclude the Yahoo search partner traffic and run your ads exclusively on Yahoo’s core search engine. With the transition to Adcenter, advertisers lost that control, and I personally wondered when/if Microsoft would roll out similar controls.