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Starting yesterday, Google is requiring additional clarity and disclosure from Adwords advertisers who handle end user personal and payment information.  Some of the changes are dead-obvious like using SSL on credit card processing, but the others point to something you might want to consider in a bigger context. The Larger Picture: Google’s Under Siege The first thing to realize is that as much as the US FTC is applying pressure to affiliate marketers and the like they’re also putting Google through the wringer.

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Disclosure Doesn’t Have to Kill Conversions