Pay Per Click Marketing And Advertising Tips

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Tag Archives: customer

The 3-Step Cure for Boring, Useless Content

Posted on June 8, 2011 by | Leave a comment

Let’s face facts. Most online content is lousy

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The 3-Step Cure for Boring, Useless Content

Posted in business, Company, conferences, Content Marketing, Copywriting, marketing, PPC Strategies, video

Tagged business, conferences, content, Content Marketing, customer, fifth-estate, houston, marketing, media, media-strategy, online-marketing, press, useless-content, video, winning-social

Groupon’s Secret Sauce (And How to Get Yourself Some)

Posted on June 1, 2011 by | Leave a comment

Google has a secret algorithm for ranking some web pages ahead of others. Facebook has that killer network effect — the more people use it, the more people use it (see previously: the fax machine). Amazon has selection, ease of use, and the kind of trust that can’t be bought.

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Groupon’s Secret Sauce (And How to Get Yourself Some)

Posted in business, Company, Copywriting, google, marketing, microsoft, PPC Strategies, radio

Tagged author, business, Copywriting, customer, groupon, marketing, microsoft, microsoft-word, radio, secret-sauce, valuation, work, yourself-some

The Simple Sales Strategy that Boosts Your Bottom-Line

Posted on May 10, 2011 by | Leave a comment

Choice is a good thing. Too much choice can be a bad thing. It can confuse customers and cause them to abandon your sales process early.

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The Simple Sales Strategy that Boosts Your Bottom-Line

Posted in Blog Psychology, business, Company, conversion, Copywriting, Email Marketing, Headlines, Landing Pages, marketing, News, Persuasion, PPC Strategies, Selling

Tagged author, business, customer, eyes, Headlines, marketing, News, newsletter, product, word

Google Plus One: Top AdWords Advertisers Are Unprepared

Posted on April 13, 2011 by | Leave a comment

Google recently announced the launch of their latest social initiative: Google +1 (Plus One).

Posted in adwords, Analytics, google, Landing Pages, Online Advertising, PPC Strategies

Tagged additional-tags, adwords, alongside-each, Analytics, behavior, customer, destination, enjoy-the-nice, experience-mass, Online Advertising, tech, their-customer, tracking, url

Copyblogger Weekly Wrap: Week of March 21, 2011

Posted on March 26, 2011 by | Leave a comment

My birthday was on Wednesday (I turned 17 and my dad says I can drive his car to the prom – SCORE!), and I got about fifty billion of those little Facebook notifications of people writing on my wall to say Happy Birthday. Got a ton of tweets saying the same

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Copyblogger Weekly Wrap: Week of March 21, 2011

Posted in Blogging, business, Content Marketing, Copywriting, Landing Pages, marketing, PPC Strategies, Promotion, Selling

Tagged Content Marketing, Copywriting, critical-online, customer, facebook, insider, Landing Pages, marketing, power, Selling

How a Single Bullet Can Get a Customer to Buy

Posted on March 21, 2011 by | Leave a comment

I remember going to a workshop in 2003. The price of the workshop was $8000. Plus there was overseas travel involved

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How a Single Bullet Can Get a Customer to Buy

Posted in business, conversion, Copywriting, Headlines, Landing Pages, marketing, News, PPC Strategies

Tagged advertising, brakes, bullets, business, conversion, customer, Headlines, image, Landing Pages, marketing, News, sales, thoughts

10 Lessons from My First Million-Dollar Launch

Posted on March 9, 2011 by | Leave a comment

I was amazed. Jaw-on-the-floor astounded.

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10 Lessons from My First Million-Dollar Launch

Posted in business, Collaboration, Content Marketing, internet marketing, Landing Pages, marketing, News, Online Product Launches, PPC Strategies, Promotion, radio, Social Media Marketing, tools

Tagged Content Marketing, customer, internet marketing, launch, marketing, Online Product Launches, Promotion, Social Media Marketing

How Can The King’s Speech Help You Build an Extraordinary Online Business?

Posted on March 2, 2011 by | Leave a comment

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How Can The King’s Speech Help You Build an Extraordinary Online Business?

Posted in business, Entrepreneurship, internet marketing, marketing, News, PPC Strategies, Selling, traffic, video

Tagged actor, business, client, clients, customer, energy, life, marketing, movie, picture, reputation, social, speech, video

6 Questions to Ask Before You Spend a Dime on Graphic Design

Posted on February 28, 2011 by | Leave a comment

I have helped businesses craft effective marketing materials for almost 25 years now, and I’ve had every type of client. There are the clients who want their website to appeal to everyone — no matter if that means making the design and content so bland it might as well not be there at all. There are clients who don’t really know why their service is good, or the ones who don’t have a marketing strategy beyond “pitch this product.” Sure, I could take their money and create a single-product promotion, a bland one-time campaign, or help them run one ad that they think will turn everything around

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6 Questions to Ask Before You Spend a Dime on Graphic Design

Posted in business, Company, Content Marketing, Copywriting, Creativity, google, internet marketing, marketing, News, PPC Strategies, Promotion, radio, Selling

Tagged business, Creativity, customer, design, emotion, internet marketing, marketing, networking, News, price, style

5 Hot Tips to Make Your Readers Fall in Love

Posted on February 18, 2011 by | Leave a comment

You’ve tried to get their attention. You’ve read the right books, listened to all the gurus, and freshened up your appearance, but it’s not working. You aren’t being noticed by the one you love.

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5 Hot Tips to Make Your Readers Fall in Love

Posted in business, conversion, Copywriting, internet marketing, marketing, News, PPC Strategies, Tips, video

Tagged attention, brand-system, business, conversion, Copywriting, customer, italian, News, overtures, price, search, time, Tips, valentine, video