This week on The Lede … What really works on Twitter One thing social media copywriters should never do 9 productive social media hacks A reminder of the power of the original social media If you just can’t wait for The Lede every Saturday, and you want even more practical, useable links than the seven we highlight here every week, follow @copyblogger on Twitter .

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7 Social Media Marketing Links You Can Use

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We’re sometimes asked “why should I bid on my own branded keywords?” In most cases, the asker wants to know if they can save money (or improve ROI) by not bidding on their brand keywords. It’s an interesting question, with a not-so-simple answer. Each click costs money, so yes, theoretically, you can save money by not bidding on your own branded searches

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8 Reasons to Bid on Your Own Branded Keywords in Paid Search

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While researching where Google’s product review stars are pulled from I came across this little gem . Who writes this stuff? Do they not see the blatant irony of Google telling business owners how to treat their customers while they pull every means of communication with their Adwords support teams, herding people into brain-dead support forums

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Oh, the Irony…

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Note: This post is an abbreviated version of one of our PPCblog member’s training modules.  Not a member yet

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BREAKING: Keyword Research Shows You’re Probably Wrong

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Back when I took copywriting clients, I had one request that seemed to come up over and over again. “I don’t want to do any marketing or selling,” the client would say. “I just really hate all that stuff.

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How to Stop Marketing (And What to Do Instead)

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Membership has its privileges. When American Express unleashed this tag line on the world, they weren’t blowing smoke. How do you sell a credit card with high annual fees when other cards are competing based on “free”

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Three Keys to Creating an Online Experience Worth Paying For

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Gather round, everyone. It’s time to have “The Talk.” You know the one I mean.

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The Key to Innovative Business Ideas: Cross-Pollination

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Your bottom line is bottoming out. Your customers are looking elsewhere. Your well of new ideas has run dry

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How to Develop an Endless Source of Ideas that Sell

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The following is a transcript of the Copyblogger editorial meeting in Austin, Texas, on June 8, 2010. BRIAN CLARK: I’ve had it up to here with Johnny Marr

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Johnny’s Copyblogger Wrap-Up: Week of June 7, 2010

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Pay-per-click strategy tends to focus on direct sales and transactional marketing techniques.

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Relationship Marketing & PPC

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