Some clever eyes spotted this as early as late last week, and yesterday Google officially announced it : You can now see your “ Relative CTR ” compared to other content ads (text or display ads) shown in the same ad spots on the same content network pages.
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Inside the New Google Display Network Performance Metrics
Posted in adwords, Contextual Advertising, Display Ads, google, Google Adwords, metrics, PPC Strategies
Tagged adwords, campaign, check-the-box, competitive, content, Contextual Advertising, ctr, data, display, Display Ads, Google Adwords, impression, metrics, search, text-or-display
I got an email on Friday from a non-tech savvy friend that had recently asked me for advice on where to set up a new email account for her home business.
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Google & Privacy – Maybe We Should Be More Creeped Out
Note from Geordie: I asked Google Analytics expert and PPCblog member , Stephanie Brachat, if she would blog three ‘hacks’ for properly tracking PPC campaigns in Google Analytics. The following are her favourites, Thanks Steph! Sourcing Your adCenter Traffic as ‘CPC’ and Not ‘Organic’ Are you running PPC campaigns on both AdWords and adCenter? Ever wonder why Google Analytics shows “bing (organic)” and “yahoo (organic)” but no ‘cpc’ traffic data for anything other than Google
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Three Essential Google Analytics PPC Hacks
You create brilliant content for your clients. Smart writing, good analysis, compellingly readable style. Your copy makes the brand manager feel warm and fuzzy and it looks good on the web page
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5 Reasons Copywriters Need to Get Data … Or Get Out of the Business
Posted in Analytics, Blogging, business, Company, conversion, Copywriting, Headlines, Landing Pages, marketing, metrics, PPC Strategies, radio
Tagged Analytics, business, clients, competition, content, conversion, data, Landing Pages, metrics, numbers, radio, singer, slides, social, work
One of the most engaging features of the blogging platform is the commenting system. Many bloggers believe there is as much or even more value in the discussion than the posts they write themselves.
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4 Scientific Tips that Help You Get More Blog Comments
If you currently own or have ever considered Urchin software, you may be wondering what new benefits version 7 brings to the table. The new features included in Urchin 7 make it a much more powerful tool in terms of processing capabilities and customization for your business needs. We’ll be reviewing what’s new at our next LIVE Urchin webinar with special Google guest, Dennis Osmolovski, Urchin Technical Lead .
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Live Webinar: What’s New About Urchin 7 with Google’s Dennis Osmolovski
Posted in business, google, PPC Strategies, Urchin Software
Tagged api, business, data, embedded-help, event-tracking, from-the-urchin, live, tracking
One of my biggest complaints about Google AdWords and Google Analytics has always been the oversimplified attribution models they use.
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Updates to AdWords Search Funnels Reports
Posted in adwords, Analytics, business, conversion, google, Google Adwords, marketing, PPC Strategies
Tagged adwords, analysis, business, clients, conversion, data, Google Adwords, reporting, transition, words-search
Many advertisers haven’t yet explored the performance breakdown Google provides on content network campaigns. Most Adwords users know you can exclude sites that don’t convert based on data from your Display Network Placement Report , but Google has been slowly adding new data points to the site category exclusion options including the ability to view and/or prevent your content ads from showing on ad units below the fold, or outside of the Doubleclick Adplanner’s Top 1000 Sites list. To view how you’re performing on different site categories, click the “Networks” tab in your content campaign (either at the campaign or the adgroup level) and scroll down to the bottom of the page to the link for “Exclusions”: You’ll then see a full list of the types of sites you can view performance data on (depending on the date range you’ve selected): Your cost-per-conversion data may signal that you need to exclude some site categories either at the campaign or adgroup level, or you might find that a particular site category performs exceptionally well for you, in which case you might want to look at placement targeting similar sites.
Posted in adwords, Analytics, conversion, Display Ads, google, Google Adwords, PPC Strategies, traffic
Tagged Analytics, based-on-data, below-the-fold, conversion, data, Display Ads, display-network, live-conference, monthly-feature, network, particular-site, rehan-zaidi, traffic
Once upon a time, the world was flat. Now it’s round. Who knows
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Why Being Too Diligent About Your Facts Can Hurt Your Content
Posted in Content Marketing, Copywriting, Creativity, Headlines, News, PPC Strategies, SEO Copywriting
Tagged author, brain, Content Marketing, Copywriting, Creativity, data, kids, News, nutrients, research, SEO Copywriting, spinach
The integration of the Search Query Report directly into the Keywords tab of your Search campaigns makes it super-easy to see if your keywords or match types are picking up non-converting or irrelevant searches that should really be added as negatives at an adgroup level at least, or at a campaign level if they’re “way out there”. It should be noted that the search queries (even in the new UI option) can take a couple of days to fully populate with results, so it’s best to look a decently-sized block of time to make sure the data is valid
