I want to tell you about an invaluable writing asset. It’s become a non-negotiable element of my writing process, and I hope it becomes the same for you

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Meditation and The Art of Writing

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Starting a business is risky. Horribly, terrifyingly risky. Nearly all new businesses fail — that’s the official statistic, right

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How to Manage the Risks of Having Your Own Business

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Starting a business is risky. Horribly, terrifyingly risky.

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Is Starting Your Own Business Risky?

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To listen to some people, you’d think marketing were a battle or bloodsport. Think about all the military metaphors we use — identifying a target market , launching a campaign , and using strategy and tactics to crush competitors and win that desired customer. Even such apparently innocuous business terms as staff , officer , headquarters , division , and operations are rooted in military terminology

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Are You Losing Business When You Hunt for Customers?

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I don’t mean to complain because I’m happy to have this gig, but honestly it’s kind of a rip-off that I do all this work on this wrapup and then realize that it’s going to run on the same day as the apocalypse . Although I have to admit that I’ve been suspecting as much ever since I learned about the often-unmentioned Fifth Horseman, “Satire with Limited Appeal.” There’s really no way to win here.

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Copyblogger Weekly Wrap: Week of May 16, 2011

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The other day, I was scheduling a teleseminar that I have on Monday, and I got totally paranoid again about time.

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Copyblogger Weekly Wrap: Week of April 25, 2011

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I’ve been debating about whether to post on this or not, as it’s pretty much giving attention to quackery, but what the heck: There’s a persistent ‘grey technique’ that’s been mentioned offline a number of times that centers around the theory that you can artificially pump your account-level quality scores in Adwords by paying a ‘QS-tax’: bidding on and directing traffic straight through to the top Adwords advertisers that have the lowest possible (read .01c) minimum CPCs on their brand terms . The idea works like this: -You create a new search campaign in Adwords that has one or two keywords and one adgroup only.

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Can You Really Artificially Pump Account Quality Score?

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Ever notice how everyone on the blogs you read seems to agree on everything? We all know that content is king, that transparency is good, that sleazy sales pages are bad. We even seem to know the same people: Brian, Sonia, Naomi , Johnny , Dave N , Chris G .

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Want More Readers? Try Expanding Your Internet Universe

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