adCenter has rolled out some enhancements to the Broad/Phrase Match algorithm as of early August.

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adCenter Broad Match Enhancement Released – What You Should Know!

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After reading Mark Ballard’s post on the Rimm Kaufman blog about the possibilities with Google’s new “Enhanced CPC” feature I was intrigued.  Google claims that Enhanced CPC can be a nice bridge between manual bidding and full-blown Conversion Optimizer (a campaign setting that allows Google to show your ads when and where Google thinks you’re most likely to get a conversion). Enhanced CPC doesn’t take into account the CPA or cost-per-conversion you’re looking to achieve like Conversion Optimizer does, rather it  automatically adjusts your Max CPC bid, auction-by-auction (+/- 30% of your Max CPC bid), depending on whether Google’s algorithm for Enhanced CPC thinks you’re most likely to get a conversion

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Adwords ‘Enhanced CPC’ Split Test Results

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Google released their latest addition to the bidding features family – Enhanced CPC . It’s been in beta since March, but Enhanced CPC officially launched yesterday, August 16th. The premise of the tool, much like Conversion Optimizer, is to “boost your ROI with an easy to use, automated bidding tool.” Enhanced CPC will automatically adjust your max CPC bid based on the likelihood your ad will convert

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Google Launches Enhanced CPC

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