The integration of the Search Query Report directly into the Keywords tab of your Search campaigns makes it super-easy to see if your keywords or match types are picking up non-converting or irrelevant searches that should really be added as negatives at an adgroup level at least, or at a campaign level if they’re “way out there”. It should be noted that the search queries (even in the new UI option) can take a couple of days to fully populate with results, so it’s best to look a decently-sized block of time to make sure the data is valid

More:
Add New Negative Keywords & Placements On the Fly
Posted in Contextual Advertising, conversion, Display Ads, Google Adwords, Keyword Research, PPC Strategies, PPC Tools, Tips
Tagged consolidation, Contextual Advertising, conversion, cutting-display, data, from-the-search, makes-it-super, match, negative, networks, placements, search