This week on The Lede … What really works on Twitter One thing social media copywriters should never do 9 productive social media hacks A reminder of the power of the original social media If you just can’t wait for The Lede every Saturday, and you want even more practical, useable links than the seven we highlight here every week, follow @copyblogger on Twitter .

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7 Social Media Marketing Links You Can Use

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What if most of the business world stopped blogging tomorrow? Would you stop as well?

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Whether You Call it Blogging or Not, Online Content Still Rules

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What if the entire business world stopped blogging tomorrow? Would you stop as well?

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Even if Blogging Drools, Online Content Rules

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Freelance writers make lots of mistakes, especially when they’re starting out online. Mistakes are useful . They’re fertilizer for entrepreneurial growth.

Excerpt from:
How to Grow Your Freelance Writing Business by Working Less

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How many marketing and business books (and ebooks) have you bought and then promptly … placed gently on your growing bookshelf?

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5 Ways to Kill Information Overload and Start Making Progress with Your Marketing

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Most kids ditch their imaginary friends along with their sippy cups and security blankets. That’s a good thing, right? Well, marketers have discovered a new benefit to finding (and keeping) those imaginary friends again.

Original post:
How Creating an Imaginary Friend Can Make You a Better Writer

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Whether you manage paid search accounts or are an overseeing business executive, it is important to have an easily accessible way of viewing overall account performance.

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AdWords Custom Dashboard

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Last week , I got flak for maligning Cleveland in my Weekly Wrap intro.

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Copyblogger Weekly Wrap: Week of May 31, 2011

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Last week , I got flak for maligning Cleveland in my Weekly Wrap intro. As is the case when unfortunate faux pas are made, the incident caused me to do some serious introspection.

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Copyblogger Weekly Wrap: Week of May 31, 2011

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We all know that Facebook is “where it’s at”, but the problem from an online marketing standpoint is learning how to tackle this growing source of traffic in the most appropriate and profitable way for your business. Facebook’s advertising platform allows for extremely targeted ad campaigns, and you can pay per click (like Google); however, when learning how to measure & profitably create an ad campaign the playing field is vastly different from other pay per click advertising platforms. The biggest difference is that Facebook is all about relationships.

Link:
Facebook Advertising = Relationship Building

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