Better than Google Adwords. Better than SEOmoz. Better than SEObook.

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SEO Keyword Research: 5 Ways To Mine Google Analytics For SEO Opportunities

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Hey Google:  Instead of spamming the known universe with Adwords coupons for “new accounts only”, why don’t you let new advertisers actually run some ads for once? There’s something completely broken with the logic of doing everything in your power to bring new businesses to Adwords, then arbitrarily making them pay a “newbie tax” combination of high bids/low Quality Score before their first ad has even had a single impression. How many new businesses (even those who set up their campaigns according to “best practices”) decide to try out Adwords, only to find that they get an automatic 2/10 or 3/10 for their own brandname as a keyword

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Hey Google: Here’s a Better Strategy Than Coupon Spam

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Eight months ago  I wrote a post highlighting how Google was effectively telling Adwords advertisers they were now approving of the use of Adsense ads on Adwords landing pages. Some readers pointed out that the example they highlighted in that Inside Adwords blog post was only using Adsense blocks below the fold , and in some cases only in their footer area.

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Here’s How to Do Adwords-to-Adsense Arbitrage

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If you run an Adwords campaign, hopefully you are already using Google Adwords Editor. Plain and simple it is a massive time saver and allows for large updates such as keyword expansions to be completed much easier with a simple import and upload

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Adwords Editor Version 9.5 Update for Windows and Mac

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I’ve been wanting to try out sensational headlines for a while now heh:) Based on data from their massive in-house keyword research database and Google’s Keyword Tool, the team at Wordstream compiled the top 10,000 most expensive English-language keywords over a three month period, and then sorted them by niche. Here’s how it breaks down, see if you can spot your niche in here (click image to enlarge):

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REVEALED: Google’s Top 20 Most Expensive Keywords

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When asked about future search ad growth on their  Q1 2011 analyst conference call , Susan Wojcicki, VP of Product, Adwords & AdSense at Google, went to great pains to point out how “excited” Google is about “embedding movie trailers” into the search ads for the entertainment industry. Movie trailer ads?

Link:
Leadgen Advertisers: All Your Customers Are Belong to Google™

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Yesterday, we first noticed Google Adwords ads displaying click annotations below each ad. After an initial canned response from our Adwords rep, we’ve received a number of FAQs to pass along: What will ads look like after the change

See the article here:
FAQ: Google Tests Showing Click Annotations On AdWords Ads

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Email marketing works. In fact, it’s still the best online method for converting prospects into customers or clients.

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7 Steps to an Email Opt-in Page That Works

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Some clever eyes spotted this as early as late last week, and yesterday Google officially announced it :  You can now see your “ Relative CTR ” compared to other content ads (text or display ads) shown in the same ad spots on the same content network pages.

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Inside the New Google Display Network Performance Metrics

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I have to say I haven’t really been a fan of the appearance of the Adwords ads Google now shows in the above-the-SERPs positions that include the display URL in an “extended headline”.  Personally I think it strongly detracts from the power of your headlines if you’re using great headline ad copy and overall looks a bit ‘blah’, especially now that they’ve also squashed the capitalization in display URLs. For those not aware of the change, in certain circumstances when your ad appears above the SERPs, Google will add your display URL to the headline likeso: That looks great if your headline says something utterly boring like “Google Adwords” as they have here, but if your headlines don’t suck it’s pretty gross-looking.

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Display URL in Adwords Headlines: Early CTR Results

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