This week on The Lede … What really works on Twitter One thing social media copywriters should never do 9 productive social media hacks A reminder of the power of the original social media If you just can’t wait for The Lede every Saturday, and you want even more practical, useable links than the seven we highlight here every week, follow @copyblogger on Twitter .

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7 Social Media Marketing Links You Can Use

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What if the entire business world stopped blogging tomorrow? Would you stop as well?

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Even if Blogging Drools, Online Content Rules

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This week on The Lede … Seth Godin’s simple cure for writer’s block.

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7 Useful Marketing Articles for Your Weekend

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We’ve been thinking a lot about new WordPress users lately. As elegant and simple as it is, WordPress can be a little daunting if you’re just beginning to work with it. The beauty of it though, is that it doesn’t have to be

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Download the Genesis Guide for Absolute Beginners (Free PDF)

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We’ve been thinking a lot about new WordPress users lately. As elegant and simple as it is, WordPress can be a little daunting if you’re just beginning to work with it.

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Download Our Free Introductory Guide to the Genesis Design Framework for WordPress

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Copywriters love to tell clients they can create compelling copy . Few of them ever mention whom they think they’re compelling. That’s because too few of them have ever given it the thought it deserves

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A 5-Minute Guide to More Persuasive Copywriting

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David Ogilvy on Social Media. How a “drug-taking college dropout” created one of the most successful corporations in the world. The Secrets of the biggest-selling launch ever

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7 Marketing Links You Can Use in the Field

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Imagine you’re engrossed in an action-packed thriller. You’re close to the end of the book, you’re anticipating a showdown between the hero and the villain, and … … the villain undergoes a sudden change of heart, and the hero decides to retire and enjoy a quiet life in Florida. Huh ?

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3 Reasons Why You Should Be a Formulaic Blogger

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Do you have the most important virtue needed to make it online (or off)? Do you know what your marketing gig may look like tomorrow

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The Lede: 7 Writing and Marketing Links You Don’t Want to Miss

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Most kids ditch their imaginary friends along with their sippy cups and security blankets. That’s a good thing, right? Well, marketers have discovered a new benefit to finding (and keeping) those imaginary friends again.

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How Creating an Imaginary Friend Can Make You a Better Writer

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