Your precious words. You know they’ve got to be right to attract the audience you want. You’ve slaved over them, carefully crafting each phrase.

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8 Incredibly Simple Ways to Get More People to Read Your Content
Your precious words. You know they’ve got to be right to attract the audience you want. You’ve slaved over them, carefully crafting each phrase.

Read the rest here:
8 Incredibly Simple Ways to Get More People to Read Your Content
Posted in business, Copywriting, Headlines, marketing, PPC Strategies, Tips
Tagged content, Copywriting, highly-relevant, keep-the-reader, marketing, power, reader, sentences, subheads, Tips, words, writing
Unless you’re lucky enough to be selling something absolutely unique, you’ll face competition in PPC. How you position against your competitors is crucial to your success. Positioning is not simply a case of writing better ads, bidding higher, or occupying the top space

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How To Position Against Competitors
Posted in Landing Pages, marketing, PPC Strategies, Selling
Tagged analysis, competitors, customer, highly-relevant, landing page, market, offer-something, search, strengths, such-as-largest, unique
There are worse things in life than death. Have you ever spent an evening with an insurance salesman? ~Woody Allen You’ve got to feel for insurance salesmen.

Posted in Content Marketing, Copywriting, PPC Strategies, Selling
Tagged communication, Content Marketing, Copywriting, customer, highly-relevant, internet marketing, market, marketing, person, product, seo, smart