Some clever eyes spotted this as early as late last week, and yesterday Google officially announced it :  You can now see your “ Relative CTR ” compared to other content ads (text or display ads) shown in the same ad spots on the same content network pages.

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Inside the New Google Display Network Performance Metrics

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As Google methodically picks off the reports in the Adwords Report Center, moving reporting to an ad-hoc model in the main campaign UI, some interesting little tricks are popping up. In the past, if you tried to keep track of how much traffic Google is actually sending you compared to how much is truly available , you ran a campaign report and checked the box for “Impression Share”. Now, that feature is gone from the Report Center, but with the new changes, you can tack it right to your campaign list columns: Now you’ll be able to view your Impression Share in real time right from the campaigns overview screen: Pretty Handy!!

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Add Impression Share Data to Your Campaign Dashboard

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Facebook has lagged behind MySpace when it comes to conversion tracking, but they’re catching up, releasing their conversion tracking beta program to select advertisers.

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Facebook Conversion Tracking: Now With Extra Impression Sauce

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