Our Thanksgiving Sale is coming to an end today at 5:00 pm Pacific time .

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Last Day to Save on Our WordPress Designs and Landing Page Software

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If you’ve been around Copyblogger for a while, you know we rarely offer discounts on our products. Competing on price is not something we find very smart or appealing. Better to just make the best stuff around, right?

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Save Big on Our WordPress Designs and Landing Page Software Through Monday

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When it’s time to get a payoff from all your content marketing efforts, you send people to a landing page to take some form of action. If you’re relying on pay per click or banner advertising, landing pages are what determine whether you make a profit or take a loss.

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How to Build WordPress Landing Pages That Work

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A landing page is a place you send traffic when you really want some action. And no, this has nothing to do with Craig’s List personals.

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5 Landing Page Mistakes that Crush Conversion Rates

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Whether you’re a web marketing consultant for locally-based businesses, or do the marketing for your small company yourself, you need to give Facebook a serious look as a channel for quickly generating leads.  When you combine Facebook’s ability to drill deeply into any locale or language with their advanced user interest and demographic targeting, you end up with a very potent platform for reaching local customers and generating leads. To illustrate, consider the following example

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Facebook Lead Generation for Local Businesses

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Unless you’re lucky enough to be selling something absolutely unique, you’ll face competition in PPC. How you position against your competitors is crucial to your success. Positioning is not simply a case of writing better ads, bidding higher, or occupying the top space

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How To Position Against Competitors

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PPC For Hire Twitter Weekly Updates for 2010-06-27

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I recently provided some landing page consulting for a client and was re-reading over a few of the e-mails that we had exchanged back and forth. As I was reading through my recommendations it dawned on me that, combined together, these 9 landing page optimizations would make a great blog post. So, without further ..

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Landing Page Best Practices & Optimizations

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Google Recently rolled out a new series of advanced tests for their Google Advertising Professionals program, and in some of the study material they explain what affects advertiser’s landing page quality score. Here are three areas Google wants you to focus on to help ensure your website receives a decent quality score: “Relevant & Original Content” *Make sure visitors can easily find what your ad promises *Don’t copy content from other sites, make sure your copy is authentic and original “Transparency” *Openly share information about your business (contact information, address, about us section) *Only charge for items that are actually ordered *Follow through on every promo and promise you make “Navigability” *Make it easy for visitors to navigate around your site *Avoid too many pop-ups, pop-unders, or other “annoying” elements *Don’t require visitors to register in order to get access to your site For more information on which types of sites Google tends to give low quality scores to visit this informative page in their help center.

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Want Higher Landing Page Quality Scores in Google? Here’s How:

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Whole books have been written about the ins-and-outs of landing page design. Each element on the page, each word, graphic, block of text and link, contributes to conversion, or lack thereof

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How To Plan Your Landing Pages

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