Acquisitions aside, a big part of the reason Groupon is growing as fast as it is is because of their massive Adwords push , particularly on the Google display network .

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10 Killer Adwords Strategies for Startups

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It’s been a busy month in local search across all .  Hot on the heels of their Google Places update to search results, Google unveiled the latest in their local arsenal; Google HotPot. HotPot is a recommendation engine for local businesses

Originally posted here:
More Local Search Updates – HotPot, Boost, Sketch-A-Search

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With the recent influx of recent clients interested in local SEO, I’ve been writing a few posts on local search engine optimization.

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43 Local Blog Directories – Get Your Blog Listed

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Google announced on their LatLong (Maps) blog today that they’re experimenting with placing pricing for hotels directly next to the hotel listings in Google Maps. At first glance, it looked like another Google-internal affiliate marketing initiative, but it’s actually quite clever. Here’s the official sample screenshot – Look closely at the price listing drop-down box in Adwords yellow: If nothing else, it’s an innovative way to roll in Adwords results directly into the organic SERPs

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Fascinating New Adwords Placement Test

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Facebook has lagged behind MySpace when it comes to conversion tracking, but they’re catching up, releasing their conversion tracking beta program to select advertisers.

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Facebook Conversion Tracking: Now With Extra Impression Sauce

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