Having been a fan of Marin’s paid search campaign management tools for some time, I thought I’d share some enhancements that were recently rolled out on the platform.
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Marin Software Updates: YouTube Promoted Videos, Placement Bidding and More!
Posted in PPC Strategies, tools, video
Tagged campaign-management, make-it-easy, paid-search, platform, popular-search, promoted, promoted-video, some-time, the-most, the-world, tools, video
Last week Google enabling two new features that will make the +1 button even more useful: sharing and +Snippets These features will enable the +1 button to let visitors share pages with individual circles on Google+. By letting visitors choose the Circles they share with, Google has figured out a way to make it easy ..
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Google Introduces Sharing from the +1 Button
Posted in google, PPC Strategies
Tagged button-even, circles, enabling-two, let-visitors, make-it-easy, more-useful, new-features
Whether you manage paid search accounts or are an overseeing business executive, it is important to have an easily accessible way of viewing overall account performance.
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AdWords Custom Dashboard
Posted in Analytics, business, google, metrics, Online Advertising, PPC Strategies
Tagged Analytics, api, business, custom-columns, data, goals, make-it-easy, making-changes, metrics, Online Advertising, search-network, useful-filters, words
Whether we do PPC, SEO, or social media, we all have something in common: We’re in the communication game In order to play the communicate game well, we need to understand people. You’ve heard the maxim “it’s not about you, it’s about them”, meaning that people aren’t interested in hearing about you or your product, they are interested in themselves and how your product can benefit them
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Prosper By Asking Questions
Posted in Copywriting, marketing, PPC Strategies
Tagged answers, audience, communication, Copywriting, customer, make-it-easy, marketing, simple, society, your-customers
Google Recently rolled out a new series of advanced tests for their Google Advertising Professionals program, and in some of the study material they explain what affects advertiser’s landing page quality score. Here are three areas Google wants you to focus on to help ensure your website receives a decent quality score: “Relevant & Original Content” *Make sure visitors can easily find what your ad promises *Don’t copy content from other sites, make sure your copy is authentic and original “Transparency” *Openly share information about your business (contact information, address, about us section) *Only charge for items that are actually ordered *Follow through on every promo and promise you make “Navigability” *Make it easy for visitors to navigate around your site *Avoid too many pop-ups, pop-unders, or other “annoying” elements *Don’t require visitors to register in order to get access to your site For more information on which types of sites Google tends to give low quality scores to visit this informative page in their help center.
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Want Higher Landing Page Quality Scores in Google? Here’s How:
