Welcome to The Lede . Every week I’ll be digging up and linking to stories, news, and opinion relevant to online marketing and copywriting. Email, social media, innovation, SEO, productivity, mobile, conversion, publishing, and everything in between

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Introducing The Lede — A Copywriting and Online Marketing Sheet

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We are here to find meaning. We are here to help other people do the same.

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The Market for Something to Believe in is Infinite: An Interview with Hugh MacLeod

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After reading Mark Ballard’s post on the Rimm Kaufman blog about the possibilities with Google’s new “Enhanced CPC” feature I was intrigued.  Google claims that Enhanced CPC can be a nice bridge between manual bidding and full-blown Conversion Optimizer (a campaign setting that allows Google to show your ads when and where Google thinks you’re most likely to get a conversion). Enhanced CPC doesn’t take into account the CPA or cost-per-conversion you’re looking to achieve like Conversion Optimizer does, rather it  automatically adjusts your Max CPC bid, auction-by-auction (+/- 30% of your Max CPC bid), depending on whether Google’s algorithm for Enhanced CPC thinks you’re most likely to get a conversion

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Adwords ‘Enhanced CPC’ Split Test Results

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Your blog is a business.

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38 Critical Books Every Blogger Needs to Read

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Are you thinking of starting a web business?

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Eight Questions To Ask Before You Start A Business

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