One of the most useful skills in business is to be able to look at what someone else is doing in an unrelated topic, and bring it to your own online marketing .

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5 Marketing Lessons You Can Learn from a Weird “Real World” Business

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You’ve built a beautiful dream around having a successful business, making a living at your passion.

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The 3-Step Cure for No-Sales Syndrome

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You may have heard us say before that to attract traffic, engage readers, and convert them to buyers, you need to become an authority in your topic. But what does that really mean? Does it mean you puff yourself up and pretend to know more than you do

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Are You the “Likable Expert” that Owns Your Market?

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Unless you’re lucky enough to be selling something absolutely unique, you’ll face competition in PPC. How you position against your competitors is crucial to your success. Positioning is not simply a case of writing better ads, bidding higher, or occupying the top space

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How To Position Against Competitors

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Usability is common sense. Good design is common sense

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Usability & Design Last

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In the previous article, we talked about starting a PPC business , and a little about differentiating yourself from your competition.

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Getting The Message Right

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There are worse things in life than death. Have you ever spent an evening with an insurance salesman? ~Woody Allen You’ve got to feel for insurance salesmen.

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The Difference Between Salad and Garbage

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