Almost everything you wanted to know about content marketing in one post.

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7 Content Marketing Articles Worth Reading

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What if getting big PR and media exposure for your business or idea were no longer out of your reach or budget? What if you could “inject” your name or brand into a national or international story of your choosing, becoming part of the story yourself?

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David Meerman Scott on Newsjacking Your Way to Tons of Media Exposure

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Over the past few years, I’ve conducted a number of focus groups on subjects ranging from email marketing to blogging. When I ask participants why they’ve chosen to receive emails from a particular source, read a specific blogger, or follow a certain Twitter user, they give me a variation on the same answer: “Because I like their unique point of view.” Readers will only listen to you if you’re giving them something they can’t find anywhere else . Why would they pay attention to you if you’re saying the same things that everyone one else is saying?

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A Tested Social Media Success Formula: Talk as Yourself, Not about Yourself

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In just over one year, the Prose Theme for WordPress has become (in many different shapes, sizes, and colors) the face of some of the biggest publishers working online today. Ironically, some of the biggest publishers working online today are actually just normal people, doing it all themselves , with nothing more than a laptop and a kitchen table. Prose + Genesis is helping individuals build media companies.

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Point and Click Design Control with the Prose Theme for WordPress

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Copyblogger Media is a company that was built on two blog posts per week. In the early days it was just Brian, and those two posts.

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The 3 Kinds of Writing That Can Build a Business

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During his career he was loved, hated, admired, dissed, fought over … but never ignored.

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The Picasso Guide to Becoming a Social Media Legend

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Facebook likes to keep us on our toes, right? They continue to evolve, thanks in part to the new competition from Google+.

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How to Use 3 New Facebook Features for Better Social Media Marketing

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I like to use these Weekly Wrap intros to feature interesting industry news and tidbits, not to talk about myself and the cool things I’ve been up to. Note: All previous intros that violate this principle have been random coincidences resulting in accidental self-aggrandizement

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Firefly Creativity, Writing Process Tips, and Twitter Resources Galore: The Copyblogger Weekly Wrap

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Ever had a great idea, and then started to doubt yourself?

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When You Absolutely, Positively Must Know if Your Content Will Rock … Do This

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Ever had a great idea, and then started to doubt yourself? Or maybe you’ve already executed on that great idea, but you’re hesitating to launch.

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When You Absolutely, Positively Must Know if Your Content Will Rock … Do This

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