In July 2011, Microsoft adCenter rolled out a new feature allowing advertisers to target their campaigns within a 100 mile radius around a particular location.

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adCenter Launches Radius Targeting

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Straight from the MS Advertising blog, it looks like adCenter will soon have its own version of Quality Score in paid search for Bing/Yahoo.

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Info: Microsoft adCenter Quality Score Coming Soon

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Note: This post is an abbreviated version of one of our PPCblog member’s training modules.  Not a member yet

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BREAKING: Keyword Research Shows You’re Probably Wrong

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In 2006 Jake Baillie highlighted the wonderful world of search arbitrage : Why engage in arbitrage? Because we like to make money; bootstrapping new sites, out of stock inventory and inflating Alexa traffic rankings.

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The Return of PPC Search Arbitrage

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One of the big advancements that made Yahoo advertising profitable again for a lot of advertisers was a new setting that allowed you to exclude the Yahoo search partner traffic and run your ads exclusively on Yahoo’s core search engine. With the transition to Adcenter, advertisers lost that control, and I personally wondered when/if Microsoft would roll out similar controls.

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Sweet! Adcenter Lets Advertisers Segment Search Traffic

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When you run a PPC campaign, how do you decide whether to use Google Adwords, or Yahoo Search Marketing, Microsoft AdCenter or, erm….Findology? How do you decide whether to push you campaign into content networks, such as Adsense, or Facebook?

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Branding: Big Opportunity, Low Cost

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If 2009 was the year of Google’s Great Affiliate Massacre, Q3 2010 is about to go down MicroHoo’s kick at the can. Microsoft Adcenter sent a nice little reminder email out yesterday suggesting that the transition to Adcenter for Yahoo search ads is progressing quite quickly, and you may want to pay attention to impending changes if you’re an Adcenter advertiser. Then they slipped in this little nugget: Updates in editorial guidelines Microsoft and Yahoo! have created  joint editorial guidelines that will begin taking effect for search advertisers in early August

Originally posted here:
MicroHoo Adcenter About to Drop Big Changes for Affiliates

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