In July 2011, Microsoft adCenter rolled out a new feature allowing advertisers to target their campaigns within a 100 mile radius around a particular location.

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adCenter Launches Radius Targeting

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This post will be short and sweet – while working on some specific search queries, I stumbled across this list of search operators. Hopefully you’ll find it useful as well! Bing search operators and their intended use: http://msdn.microsoft.com/en-us/library/ff795620.aspx Google search operators and their intended use: http://www.googleguide.com/advanced_operators.html Enjoy brushing up your search engine operators Related posts:Bing …

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Google and Bing Search Operators

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Google has a secret algorithm for ranking some web pages ahead of others. Facebook has that killer network effect — the more people use it, the more people use it (see previously: the fax machine). Amazon has selection, ease of use, and the kind of trust that can’t be bought.

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Groupon’s Secret Sauce (And How to Get Yourself Some)

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Many remarketing campaigns use discount offer banners to try and recapture visitors who abandon the shopping cart.  For example they might ‘remarketing cookie’ bailout users and show them ads offering coupon codes or bundle offers – anything to get them back into a purchase. The only danger with this however is that you might end up ticking off users who have already bought through the regular sales process at full pop

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Prevent Previous Buyers From Seeing Your Google Remarketing Ads

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Straight from the MS Advertising blog, it looks like adCenter will soon have its own version of Quality Score in paid search for Bing/Yahoo.

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Info: Microsoft adCenter Quality Score Coming Soon

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Microsoft dropped a big piece of news last week: they’re bringing their trademark use policies closer to Google’s.  In the past Microsoft had a similar policy to Google, but when they took over PPC for Yahoo they adopted Yahoo’s archaic trademark editorial policies. As of March 3rd , Microsoft Adcenter will once again allow bidding on trademarked terms and use of competitors’ trademarks in your ad text under certain circumstances: Use of a competitor’s trademark  in ads only may be allowed if its use is truthful and lawful, for example, if: Your ad compares your own product’s attributes to those of your competitor’s product, as represented by independent, third-party research

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Big Changes: Adcenter Trademark Policy Updated

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Starting March 3, 2011, adCenter will no longer review trademark keyword complaints. However, adCenter will continue to investigate brand owner complaints related to trademark use in ad text.

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Prepare for the Yahoo-Microsoft adCenter Trademark Policy Update March 3

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Way back in February I first mentioned the Search Alliance between Yahoo and Bing.

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Official: Bing Now Powering Yahoo Search Results

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At some point, most of us have to make a presentation. Does the notion fill you with dread? Or perhaps you comfortable with presenting, but often don’t know what to say, or how best to say it

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How To Make Great Presentations

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If 2009 was the year of Google’s Great Affiliate Massacre, Q3 2010 is about to go down MicroHoo’s kick at the can. Microsoft Adcenter sent a nice little reminder email out yesterday suggesting that the transition to Adcenter for Yahoo search ads is progressing quite quickly, and you may want to pay attention to impending changes if you’re an Adcenter advertiser. Then they slipped in this little nugget: Updates in editorial guidelines Microsoft and Yahoo! have created  joint editorial guidelines that will begin taking effect for search advertisers in early August

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MicroHoo Adcenter About to Drop Big Changes for Affiliates

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