This week on The Lede … What really works on Twitter One thing social media copywriters should never do 9 productive social media hacks A reminder of the power of the original social media If you just can’t wait for The Lede every Saturday, and you want even more practical, useable links than the seven we highlight here every week, follow @copyblogger on Twitter .
Reading this post made us smarter, richer, more fascinating, and an average of 3 inches taller. Let’s say you place a photo of a client on your landing page .
What if getting big PR and media exposure for your business or idea were no longer out of your reach or budget? What if you could “inject” your name or brand into a national or international story of your choosing, becoming part of the story yourself? David Meerman Scott, a veteran PR and marketing expert , has written a book that teaches you how to accomplish that, and more.
What if getting big PR and media exposure for your business or idea were no longer out of your reach or budget? What if you could “inject” your name or brand into a national or international story of your choosing, becoming part of the story yourself?
Over the past few years, I’ve conducted a number of focus groups on subjects ranging from email marketing to blogging. When I ask participants why they’ve chosen to receive emails from a particular source, read a specific blogger, or follow a certain Twitter user, they give me a variation on the same answer: “Because I like their unique point of view.” Readers will only listen to you if you’re giving them something they can’t find anywhere else . Why would they pay attention to you if you’re saying the same things that everyone one else is saying?
It’s Killer Headlines week at Copyblogger! Our guest editor Jon Morrow will be delivering up great content for you all week on how to write headlines that get results. Today, sign up for our free headline clinic, coming later this week.
If you’ve been around Copyblogger for a while, you know we rarely offer discounts on our products. Competing on price is not something we find very smart or appealing. Better to just make the best stuff around, right
As most search marketers now realize, whether you’re marketing through Adwords or SEO, your site needs to be Googlebot-friendly as well as linked up in an authoritative and trustworthy manner. The lines between “SEO” and Adwords quality are blurring more and more. Organic search penalties from Google can now affect your ability to run ads on Adwords and you need to be on top of how your site is being perceived by Google.