I’m very excited to be presenting at the upcoming Blueglass Florida conference in North Miami November 2nd and 3rd! I’ll be presenting along side the always-entertaining Marty Weintraub from AIMclear and the lovely Joanna Lord from SEOmoz. The topic of our panel is advanced demographic targeting with PPC, and I’m looking forward to presenting my tactics for inexpensively capturing conversions from the best demographic of all: the hot-and-ready buyer:) Here’s the promo for our spiel: Advanced PPC Tactics : Styling & Profiling! PPC is much more than starting a few campaigns in Google AdWords and then setting & forgetting. This panel will cover advanced tactics in behavioral, demographic & profile targeting within AdWords, Bing and the big daddy of profiling : Facebook! Want to serve customized ads to your target demographic that are going to lead to sales and long term brand loyalty?

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Posted in adwords, conversion, google, Google Adwords, PPC Strategies, The World Around Me
Tagged adwords, conversion, facebook, florida, from-the-best, joanna-lord, looking-forward, marty-weintraub, north, north-miami, panel, tactics, The World Around Me, upcoming