We preach it every week. Attract the right kind of traffic by creating exceptional content. Engage your audience so they know, like, and trust you.

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Is Content Marketing Worth the Effort?

Popularity: 22% [?]

You create brilliant content for your clients. Smart writing, good analysis, compellingly readable style. Your copy makes the brand manager feel warm and fuzzy and it looks good on the web page

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5 Reasons Copywriters Need to Get Data … Or Get Out of the Business

Popularity: 1% [?]

I was talking to a concerned client recently. After taking my advice, his traffic and blog comments had started to decrease. We’d had three or four sessions, and he’d diligently done all I suggested, and he was implementing and enjoying himself and excited about his business

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How to Find the Gold in Your Business

Popularity: 11% [?]

It’s easy to write about certain topics, like celebrities, or technology, or even social media.

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The Freakonomics Guide to Making Boring Content Sexy

Popularity: 1% [?]

This is another addition to our ongoing series of tutorials and case studies on landing pages that work. Daniel Heuman’s software helps writers, editors, translators, and proofreaders prepare error-free documents with greater ease and speed. He tried and abandoned PPC (pay-per-click) advertising, as he discovered the folks who clicked through weren’t his best prospects

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Landing Page Makeover Clinic #28: IntelligentEditing.com

Popularity: 4% [?]

The great thing about web analytics packages is that they are very powerful tools.

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The Business Of Web Analytics

Popularity: 1% [?]

One key to building a winning PPC strategy has little to do with PPC at all. The business you’re advertising via PPC needs to work on the web. What are some examples of businesses that work well, and those that don’t

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The Other Side Of PPC

Popularity: 12% [?]

This is one the best articles I have read about the subject of click fraud. Business Week – The Dark Side of PPC Finally someone digs into the numbers and gives examples of how a Paid To Read click ring works. This is also a reason why MSFT does not have click fraud issues at the moment, however

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Click Fraud on Google and Yahoo

Popularity: 11% [?]