This week on The Lede … Seth Godin’s simple cure for writer’s block.

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7 Useful Marketing Articles for Your Weekend

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About a year ago I chatted with David from Boost CTR about his new business, designed to get writers to compete in contests for their advertiser customers to see who could write the highest CTR ads. If the writers’ ads performed better than the customer’s control ads, Boost CTR gets a small commission.  Pretty simple yet brilliant value proposition for Adwords advertisers who want to see if they can jack their CTRs, which in turn earn them higher Quality Scores and lower CPCs.

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Time to Play ‘PPC Ad Copy Survivor’ : BoostCTR Review

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You’ve connected with a prospective client and you’re at your first meeting! It’s an exciting time in the life of any freelance marketer or copywriter. Unfortunately, this is also the moment when the seeds of disaster are often sown

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40 Questions You Need to Ask Every Copywriting Client

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At some point in your life, you’ve had one. I’ve had one. Everyone’s had one.

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How to Turn Dating Agony Into Sales Success

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What’s wrong with my blog? That’s a very frustrating question that many bloggers ask. You’re passionate about your topic and you provide great advice to solve reader’s problems. You wrap up your posts with interesting questions, inviting readers to share their opinions in the comments. You offer clear calls to action .  Unfortunately, no one seems to be listening.  Post after post reveals no more than a handful of comments (and half of those are your own replies). Your subscriber numbers have flatlined.

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Is Your Low Social IQ Dooming Your Blog?

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I’ve never appreciated classic literature. I read Hawthorne and I get bored

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Captivate Your Readers with a Marketing Story that Sells

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Copyblogger Weekly Wrap: Week of September 19, 2010

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Dean: Did you know you can use your blog to make money offline? Blogger: Offline? What is this “offline” you speak of?

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A Four-Step Guide to Generating Sales Leads from Your Blog

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You hear it from us all the time… If you want to engage and influence, connect emotionally and then justify logically . That’s still true.

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The Force that Powers Persuasive Content (And 3 Ways to Intensify It)

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Are you thinking of starting a web business?

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Eight Questions To Ask Before You Start A Business

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