Tag Archives: power

The Art of Seductive Writing: A Conversation with Robert Greene

Posted on October 21, 2011 by | Leave a comment

Robert Greene is the bestselling writer of some of the most legendary nonfiction books of his generation.

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The Art of Seductive Writing: A Conversation with Robert Greene

Posted in business, Content Marketing, Copywriting, Creativity, internet marketing, marketing, PPC Strategies, radio, Selling

Tagged facebook, flash, further-reading, internet marketing, online, power, radio, seo, smart, water, words

Why All Great Marketing Contains the Power of the Placebo Effect

Posted on August 24, 2011 by | Leave a comment

Back in the 1950s, a bedridden man faced certain death from cancer of the lymph nodes. Tumors the size of oranges had invaded the man’s neck, groin, chest, and abdomen

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Why All Great Marketing Contains the Power of the Placebo Effect

Posted in Copywriting, google, marketing, PPC Strategies

Tagged audience, Copywriting, friends, marketing, people, placebo-effect, power, product, spectator, taster

12 Ways to Turn Your Old, Dusty Blog Archive into Cold, Hard Cash

Posted on July 12, 2011 by | Leave a comment

Have you ever looked back through your old blog posts and thought, “Why did I give away all of this brilliant writing for free?” Well, here’s some good news: Unless your blog topic is last night’s baseball scores or this week’s hurricane, there’s income potential in those old posts yet. Loads of it. If your posts have evergreen, highly useful information , they can be turned into paid products .

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12 Ways to Turn Your Old, Dusty Blog Archive into Cold, Hard Cash

Posted in Blog Psychology, Blogging, Company, Content Marketing, Copywriting, Editing, Entrepreneurship, internet marketing, Keyword Research, News, Online Product Launches, Paid Content, PPC Strategies, Selling, tools, video

Tagged advice, broadcast, Entrepreneurship, funny, News, Online Product Launches, podcast, posts, power, time, video

How to Sell Like Steve Jobs

Posted on July 6, 2011 by | Leave a comment

It’s a simple formula.

Copyblogger Weekly Wrap: Week of June 6, 2011

Posted on June 11, 2011 by | Leave a comment

I’m trying to teach my kids to think independently.

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Copyblogger Weekly Wrap: Week of June 6, 2011

Posted in Blogging, Copywriting, Entrepreneurship, internet marketing, marketing, PPC Strategies, Selling

Tagged audience, Copywriting, facebook, guide, internet marketing, kids, marketing, mountain, power, time

Display URL in Adwords Headlines: Early CTR Results

Posted on May 31, 2011 by | Leave a comment

I have to say I haven’t really been a fan of the appearance of the Adwords ads Google now shows in the above-the-SERPs positions that include the display URL in an “extended headline”. Personally I think it strongly detracts from the power of your headlines if you’re using great headline ad copy and overall looks a bit ‘blah’, especially now that they’ve also squashed the capitalization in display URLs. For those not aware of the change, in certain circumstances when your ad appears above the SERPs, Google will add your display URL to the headline likeso: That looks great if your headline says something utterly boring like “Google Adwords” as they have here, but if your headlines don’t suck it’s pretty gross-looking.

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Display URL in Adwords Headlines: Early CTR Results

Posted in adwords, conversion, google, Google Adwords, Headlines, Landing Pages, PPC Strategies

Tagged adwords, corresponds, Google Adwords, governmental, headline, power, thoughts, time

4 Ways to Keep Your Lifeless Blog from Boring Your Readers to Tears

Posted on April 20, 2011 by | Leave a comment

You’d better sit down. I want to tell you something, and you’re not going to like it.

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4 Ways to Keep Your Lifeless Blog from Boring Your Readers to Tears

Posted in Blogging, Copywriting, Landing Pages, marketing, PPC Strategies

Tagged attention, Copywriting, ideas, Landing Pages, lifeless, marketing, mind, pamela-wilson, people, power, reader, subheads, topic, writing

Copyblogger Weekly Wrap: Week of March 21, 2011

Posted on March 26, 2011 by | Leave a comment

My birthday was on Wednesday (I turned 17 and my dad says I can drive his car to the prom – SCORE!), and I got about fifty billion of those little Facebook notifications of people writing on my wall to say Happy Birthday. Got a ton of tweets saying the same

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Copyblogger Weekly Wrap: Week of March 21, 2011

Posted in Blogging, business, Content Marketing, Copywriting, Landing Pages, marketing, PPC Strategies, Promotion, Selling

Tagged Content Marketing, Copywriting, critical-online, customer, facebook, insider, Landing Pages, marketing, power, Selling

Copyblogger Weekly Wrap: Week of February 21, 2011

Posted on February 27, 2011 by | Leave a comment

I’m just now getting around to booking my flight and hotel for South by Southwest , but I’m excited to be doing it at all because it’s one of the best networking events of the year. And by “networking,” I of course mean eating giant cupcakes, visiting funky coffee shops, and somehow sending Pace Smith into hysterics by getting Problogger’s Darren Rowse to walk into a room and loudly say, “Maple syrup!” Don’t ask. Ah, business

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Copyblogger Weekly Wrap: Week of February 21, 2011

Posted in business, Content Marketing, Copywriting, marketing, Personal Branding, PPC Strategies, radio, Selling, Tips

Tagged Content Marketing, guide, jersey-shore, power, radio, Selling, social, weekly-wrap

The Straight Dope on Facebook, Twitter, and SEO

Posted on February 2, 2011 by | Leave a comment

Ever wonder if all those links that result from people retweeting and sharing content on Twitter give you a boost with SEO? For a long time no one was sure, because the dreaded nofollow is in use on big social sites to keep those links from being counted as a “vote” for search engine purposes. No matter what, social networking links are still highly useful from a traffic perspective, because they have the power to get new readers to your content