When I’m generating landing pages for PPC or SEO purposes, I’m always looking for quicker ways to deploy and maintain my personal and client sites. I’m a big fan of automating repetitive tasks, outsourcing, and making sure projects have less room for error and a more “templated” approach
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Review: The Genesis WordPress Theme Framework
Posted in adwords, business, Company, google, internet marketing, Landing Pages, marketing, PPC Strategies, PPC Tools, Wordpress Themes
Tagged adwords, business, framework, genesis, headers, internet marketing, Landing Pages, opinion, party, PPC Tools, review, running, settings, time, universe
I’m always on the hunt for new ways to data mine the competition. After seeing a beta Adsense competitive research tool called MixRank reviewed by VanillaCoke on the Seobook blog I thought I’d take a bit of time and check it out for myself
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PPCblog Review: Mixrank Competitive Ad Research Tool
Posted in Display Ads, metrics, PPC Strategies, PPC Tools, tools, traffic
Tagged banner, competition, data, health, metrics, PPC Tools, seobook, tools, traffic
“Negative” keywords are just as important as the ‘positive’ keywords you bid on. Effective targeting of your Adwords campaigns requires that you put your ads in front of the right users, and keep them away from users who are unlikely to be interested in your product or service. Many keywords have multiple meanings from niche to niche, others many apply to a particular area of your niche that your product may not want to target. Poor broad-matching due to inadequate negatives can severely impact your keyword relevance quality scores as well as keyword-level quality scores are heavily measured based on ad click-through rates (CTR), and the more often your ad shows against irrelevant keywords, the lower your CTRs will be. Different Kinds of Negative Keyword Structures For search campaigns, negative keywords can be added either on a campaign-wide basis, or on an adgroup-only basis
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How to Research Negative Keywords
Posted in adwords, Analytics, google, Google Adwords, Keyword Research, PPC Strategies, PPC Tools
Tagged adgroup, adwords, Analytics, campaign, different-kinds, Google Adwords, match, negative, negative-match, PPC Tools, product, search, using-the-broad
Acquisitions aside, a big part of the reason Groupon is growing as fast as it is is because of their massive Adwords push , particularly on the Google display network .
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10 Killer Adwords Strategies for Startups
Posted in adwords, Behavioral Advertising, business, Company, Contextual Advertising, conversion, Display Ads, Geo Targeting, google, Google Adwords, List Building, Local Search, marketing, PPC Strategies, PPC Tools, Tips, tools, traffic
Tagged adwords, business, Contextual Advertising, conversion, Display Ads, Local Search, pitch, PPC Tools, product, traffic, user
Google’s new Contextual Targeting Tool (currently in beta, some accounts have it already, more will see it roll out shortly) is a fantastic way to build out quick and dirty display network campaigns. Many advertisers build out their content campaigns using variations on the keywords used in their search campaigns, perhaps integrating a few other contextually-related keywords to round out the ‘theme’ of the adgroup, making it easier for Google to figure out where to put your ad, or simply start from scratch using Google’s keyword tool to throw together thematically-relevant keywords into new adgroups
Posted in adwords, Analytics, Display Ads, google, Google Adwords, Keyword Research, PPC Strategies, PPC Tools, Selling, Tips
Tagged adgroup, adwords, adwords-editor, Analytics, campaign, contextual, contextually, easier-approach, nicely-expanded, PPC Tools, really-relevant, Selling, Tips, tool
I have to say I’m starting to dig how Google’s been rolling reporting features directly into the campaign tabs lately.
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Get a Bird’s Eye View of Automatic Placement Performance
As Google methodically picks off the reports in the Adwords Report Center, moving reporting to an ad-hoc model in the main campaign UI, some interesting little tricks are popping up. In the past, if you tried to keep track of how much traffic Google is actually sending you compared to how much is truly available , you ran a campaign report and checked the box for “Impression Share”. Now, that feature is gone from the Report Center, but with the new changes, you can tack it right to your campaign list columns: Now you’ll be able to view your Impression Share in real time right from the campaigns overview screen: Pretty Handy!!
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Add Impression Share Data to Your Campaign Dashboard
Posted in adwords, Analytics, google, Google Adwords, PPC Strategies, PPC Tools, traffic
Tagged adwords, campaign, campaign-report, campaigns, Google Adwords, impression, list-columns, PPC Tools, report, reports, tack-it-right, the-campaigns, your-campaign
Ever thought it would be nice if Google sent you a ping if your top keywords suddenly saw their Quality Scores tank?
Posted in adwords, conversion, google, Google Adwords, PPC Strategies, PPC Tools, traffic
Tagged adwords, campaign, campaigns, competitors, Google Adwords, mobile, PPC Tools, quality, quality-score, quality-scores, sms, spend-levels, traffic
Matt from KeywordEye™ sent me a ping last week to have a look at a new, free keyword ‘visualization’ tool that he’s been working on for some time now and asked me to give it a look. It’s a pretty neat concept: pulling from the Adwords API, KeywordEye™ pulls up associated keywords to your search and displays the results in a 2D or 3D ‘cloud’ format, with higher traffic keywords displayed as larger words in the cloud, and color-codes the keywords in the cloud green, yellow, or red depending on the amount of competition. An even cooler part of this tool is the ability to view the visualized data by country, match type, and a few other variables
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New KeywordEye™ Keyword Visualizer Shows Promise
Posted in adwords, google, Google Adwords, Keyword Research, marketing, PPC Strategies, PPC Tools, traffic
Tagged adwords, adwords-keyword, api, cloud, data, Google Adwords, individual, marketing, PPC Tools, search, tool, traffic, unique, visualized
