In just over one year, the Prose Theme for WordPress has become (in many different shapes, sizes, and colors) the face of some of the biggest publishers working online today. Ironically, some of the biggest publishers working online today are actually just normal people, doing it all themselves , with nothing more than a laptop and a kitchen table. Prose + Genesis is helping individuals build media companies.

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Point and Click Design Control with the Prose Theme for WordPress

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You love books. Printed books.

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What the eBook Revolution Means and How Copywriters Can Prosper From It

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To listen to some people, you’d think marketing were a battle or bloodsport. Think about all the military metaphors we use — identifying a target market , launching a campaign , and using strategy and tactics to crush competitors and win that desired customer.

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Are You Losing Business When You Hunt for Customers?

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The other day while out riding my bike, I was accosted by three turkeys. I’m not kidding.

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Copyblogger Weekly Wrap: Week of May 2, 2011

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Sometimes a little madness can be a good thing for everyone. For example, the good folks in our StudioPress division have forged a bullet-proof theme framework called Genesis for easily and securely building WordPress websites. They’re also relentlessly crafting beautiful turn-key designs for it.

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37+ Professional WordPress Themes, One Crazy Low Price (for a Limited Time)

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I have helped businesses craft effective marketing materials for almost 25 years now, and I’ve had every type of client. There are the clients who want their website to appeal to everyone — no matter if that means making the design and content so bland it might as well not be there at all. There are clients who don’t really know why their service is good, or the ones who don’t have a marketing strategy beyond “pitch this product.” Sure, I could take their money and create a single-product promotion, a bland one-time campaign, or help them run one ad that they think will turn everything around

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6 Questions to Ask Before You Spend a Dime on Graphic Design

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I know what you’re thinking.

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The Idealist’s Guide to Raking in Tons of Cash

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You’ve tried to get their attention. You’ve read the right books, listened to all the gurus, and freshened up your appearance, but it’s not working. You aren’t being noticed by the one you love.

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5 Hot Tips to Make Your Readers Fall in Love

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Ever feel like you’re a little bit of a … coward? No, you’re not spending your days hiding, running, and weeping, but you haven’t exactly lived up to your expectations, either. Your blog isn’t getting nearly as much traffic as you thought it would

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The Cowardly Lion’s Guide to Conquering Your Entrepreneurial Fears

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If your competitors offer a similar, or identical product to your own, here are a few ideas on how to change your offer, without really changing anything! This strategy also works well if you feel your offering is getting a little stale could use a kick-start. Positioning In The Sales Funnel Where, in the sales funnel, are you currently pitching? Try shuffling the positioning either earlier or later.

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Changing Your Offer

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