I have helped businesses craft effective marketing materials for almost 25 years now, and I’ve had every type of client. There are the clients who want their website to appeal to everyone — no matter if that means making the design and content so bland it might as well not be there at all. There are clients who don’t really know why their service is good, or the ones who don’t have a marketing strategy beyond “pitch this product.” Sure, I could take their money and create a single-product promotion, a bland one-time campaign, or help them run one ad that they think will turn everything around
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6 Questions to Ask Before You Spend a Dime on Graphic Design
